Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreHow user generated content and digital social networks are reshaping the value of content and challenging "professionally-produced" content - offline and on - is the focus of NMK's summer conference. The rise of the superchannels, new marketing techniques attuned to Content 2.0, the power of search and recommendation and the dynamics of folksonomy will be explored and debated on 6 June 2006...
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