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Part 3: IPTV & User Generated Content
How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?
moreLocation: The Arts Club, Dover Street, London
Price: £125.00
User Content - The Real Deal? (NMK)
"User generated content" (UGC) poses challenges to both broadcast and publishing media and to consumer brands. This event will look at how large-scale media players and brands - as well as newcomers in the digital sphere - are approaching the growing UGC phenomenon as a way to engage consumers and build relationships that gel with the C2B power dynamic ushered in by the digital age...
moreLocation: 01zero-one, Peter Street, Soho, London W1F 0HS.
Price: £70.00
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