The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.
moreSmartphones have been calling the attention of the media these last weeks. Join the debate and let the NMK members know your opinion.
moreThe rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.
moreGoogle Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues.
moreUsers of business-based social networking site LinkedIn can now access their business contacts on their mobile phones.
moreDetermining the ROI for RFID requires an understanding of the capabilities that can be exploited in a process or product development. This web conference seeks to identify, with examples, the methodology of determining ROI for RFID applications.
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