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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Online marketing — Getting the basics right

The growth in the use of the Internet in recent years has led to a huge shift in marketing activities to the online space. This article explains some of the key things for you to focus on to help you market effectively online. By Alan Gleeson, Managing Director of Palo Alto Software Ltd.

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Case Study: Wonderbra Leverages Social Media for Revamp

One of the most famous advertising campaigns of the nineties was the iconic “Hello Boys” series for Wonderbra. The 1993 billboard ad featuring model Eva Herzigova helped propel sales and was voted tenth in a “Poster of the Century” competition. Now the company is using social media in a new campaign.

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Fame Academy: Bebo Builds New Stage for Artists

Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more. 

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