Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreAlan Gleeson describes the fundamentals of creating an effective marketing plan for your business.
moreWith blogs, social networks, review forums and communities at their finger-tips, consumers are turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix.
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