Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreWith belts tightened, and so many self-styled social media consultancies out there, how can marketers know who to trust? New Media Knowledge looked at the important things to consider when looking for a social media consultancy.
moreMobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
moreA panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports.
moreThe UK's quirky innovation culture has been taxing the minds of a lot of people recently. Come along to the seventh Beers & Innovation night to explore how marketing and advertising agencies push the boundaries and innovate in their sector. Hear from practitioners and experts in the field and have your say on the issues...
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