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Knowing Me, Knowing You: Exclusive Interview with Customer Feedback Specialist, Feefo

Getting feedback from customers on goods and services is crucial to effective marketing. New Media Knowledge met with one firm which is leveraging the Web to enable businesses to improve their business by better understanding customer feedback.

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Blogs versus Forums

Have blogs been over-rated? David Crane of 23 argues that businesses might do better to pay closer attention to the humble forum rather than jump straight into the trendiest new format.

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