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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Psycho Killer: ‘Murderer’ Tweets Provide Insight into Twitter Habits

Bored of the same old regurgitated comments on microblogging site Twitter, one social media specialist decided to experiment in extreme tweeting. New Media Knowledge’s Chris Lee got under the skin of the notorious ‘dinner_guest’ murderer.

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Flippin’ Marvellous: Using Video in the Classroom

The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom.

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NMK Podcast - Episode Nine - Twittering Bletchley Park

Dr Sue Black of the University of Westminster has been using social networking, specifically Twitter, to raise awareness of the plight of Bletchley Park, including a big boost from the author and actor Stephen Fry. She spoke to NMK about how she’s hoping to help preserve this important piece of British – and computing – history.

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School of Thought: Social Networking to Enter Curriculum

Children should be taught new media, such as social networking, blogging and podcasting by the time they enter secondary education, according to proposals. New Media Knowledge took a look at how this might work.

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Winning the Vote on the Web

In the US presidential election, the Web has changed how candidates operate. Tim Hoang reports on how social media has influenced the race for President.

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Why We Twitter

A new paper from Akshay Java, Xiaodan Song, Tim Finin, and Belle Tseng at the University of Maryland aims to tackle one of the great existential mysteries of our time: the appeal of microblogging service Twitter.

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The Twitter Debate

Ian Delaney examines the Twitter phenomenon: the next generation of social media communications or the scourge of a society that can't stop talking about itself?

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