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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Content tagged with: education
Tagged articles
Tearing Down the Walls
In this article, Dr. Elayne Coakes analyses the project Tearing Down the Walls, which draws upon a Web 2.0 infrastructure to provide an environment in which students develop applications in accordance with their needs. The project idea came from Roger James, Information Systems Director at the University of Westminster. He wondered what would happen if students were allowed to develop new applications for other students and maybe staff within the existing ‘garden walls’ of the university’s applications. The project is called internally TWOLER where the ‘LER’ stands for Lightweight Enterprise RSS and the ‘TWO’ for Web 2.0.
moreFlippin’ Marvellous: Using Video in the Classroom
The education system is changing rapidly, with forward-thinking teachers making the most of new media to engage their pupils in learning. New Media Knowledge caught up with one head teacher to learn how he had used video to great effect in the classroom.
moreEducating the Educators: Teachers Get Help for the Digital World
A new website has been launched to help teachers understand digital media and make the most of it in the classroom. New Media Knowledge spoke to professionals at the coal face to see what difference they thought it would make.
moreSchool of Thought: Social Networking to Enter Curriculum
Children should be taught new media, such as social networking, blogging and podcasting by the time they enter secondary education, according to proposals. New Media Knowledge took a look at how this might work.
moreSocial Unrest: Lack of Understanding Hinders New Media Marketing Investment
Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understand of the business potential for social media among marketing managers. New Media Knowledge dug into the statistics.
moreIndustry Moves to Address Skills Shortage
The Interactive Advertising Bureau has pledged to revamp its training to help address the chronic shortage of skills in the digital marketing sector. New Media Knowledge tapped up a number of industry players to see what they think needs to be done.
moreOpinion: What Happens to Newspapers?
The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject.
moreWho is Here to Learn?
As part of the research “Who is here to learn?” The role of the New Media Knowledge network in the digital media sector, NMK set up an online survey to find out people’s views on NMK.
moreMore Web 2.0 Needed In Schools
An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.
moreGlass Opens Window of Opportunity
TLEO has launched its new web portal which has been designed by digital communications agency, Glass. Its aim is to encourage businesses to make better use of the London Metropolitan university’s resources.
moreMind the Skills Gap
New research from Chinwag confirms what many working in the new media sector already know. There is a severe shortage of suitable digital people despite increasing numbers of posts that demand them.
moreNew Media Academy Launches
With the rise in importance of social media and Web 2.0 in the media, a national network of elite ‘finishing schools’ launches in order to groom the next generation of creative talent in broadcast and interactive media.
moreUS Parents Doubt Internet Benefit
A study from Pew Internet into the internet use of American families reveals that parents of teens are less positive about the role of the Internet in their child’s life than they were in 2004. Tim Hoang reports.
moreAgency Backs Digital Education Scheme
Digital agency Dare has joined forces with Watford and Brunel colleges to launch an educational initiative designed to spur young creatives into entering the ranks of digital advertising...
moreTagged events
New Media Education
Over the past decade, new media degree courses have proliferated across higher education. Cybersalon casts a critical eye over the priorities and purposes of these courses.
moreLocation: The Dana Centre, London SW7 5HE
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