Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
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Video Hits and Misses
A new report from Futurescape - From TV Ads to YouTube Anarchy - argues that for marketing through video social networks to succeed, it must "align itself with the members instead of broadcasting at them, TV-style".
moreHits and Misses in Online Video
The impact of online video advertising varies considerably according to research from Dynamic Logic.
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