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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Business Brief: Job Hunting in the Web 2.0 World

The way applicants apply for jobs is changing fast as Web-based content replaces the traditional paper CV. New Media Knowledge spoke to an online recruiter looking to make the job search and hiring process far more intuitive using Web 2.0 tools.

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Pay Cuts for Shares

In a move that echoes the dotcom boom and bust; new research has revealed that candidates are willing to take a pay cut in exchange for shares when joining web 2.0 companies, Tim Hoang reports.

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Another Digital Divide

According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.

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Delivering the Future

A new report into the future of the UK’s knowledge economy reveals cause for celebration, but also some concern as the demand for qualified IT professionals far outstrips supply. Ian Delaney reports.

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New year, new recruitment resolution

Digital media companies should resolve to recruit more mature workers in 2007, writes Dianne Bown-Wilson

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