The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreSpeakers from Microsoft, Blinkx and Last.fm discussed issues of content with regard to search, recommendation, the semantic web and the ownership of data in the Web 2.0 era at Content 2.0 on 6th June 2006...
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