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What Happens to Radio?

Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?

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Making Sense of Marketing 2.0

The buzz-word of the moment is Web 2.0, but what does this actually mean, and how can it bolster the marketing message? Simon Conroy, CEO of Madgex, looks at what this new trend is and how marketers can evaluate its worth...

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Content 2.0: Marketing 2.0 Forum

This forum session at Content 2.0 on 6th June 2006 saw speakers from MySpace, Collaborate Marketing and Gaping Void discuss the issues and challenges of marketing in the Web 2.0 space and debate current trends and the future of content with the audience...

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