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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Rough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreIndustry Welcomes Intel/Yahoo! Internet TV Tie-In
Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices.
moreMicrosoft and Yahoo! Launch Mobile Apps
Despite the ongoing acquisition saga, both Microsoft and Yahoo! have announced plans to take a bigger slice of the mobile industry. Tim Hoang reports.
moreMicrosoft Proposes to Buy Yahoo! - Reaction
When Microsoft officially announced its bid to acquire Yahoo!, there was surprise from all corners of the Internet. Tim Hoang examines the immediate fallout.
morePayPerClick Ads: Google or Yahoo?
Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons...
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