Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
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Content tagged with: copy
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How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
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