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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Ups and Downs in Music
Research compiled by eMarketer from recent surveys shows that the total market for music is much larger than it has been historically, but that nonetheless total expenditure on music is considerably lower.
moreDownload Ads For New Shelter Campaign
A new 'cheeky' advertising campaign is being launched this week by housing charity Shelter, using images of naked bottoms. And in an innovative use of user-generated content they're looking for the public to contribute their own ads...
moreSky Broadband Downloads Powered By P2P
Sky and ioko, the York-based specialist in digital and on-demand media, announced on 10th January the launch of Sky by broadband. And notably, the whole system is underpinned by peer-to-peer distribution...
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