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Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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Record Visits for UK Blog Sites
Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take.
moreMobile Shopping Finally Here?
According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market.
moreUps and Downs in Music
Research compiled by eMarketer from recent surveys shows that the total market for music is much larger than it has been historically, but that nonetheless total expenditure on music is considerably lower.
moreUK Internet Trends
The OxIS Internet Trends 2007 report is packed with information about the latest trends and statistics in online behaviour, and is required reading for anyone working in digital.
moreMusic on the Move
The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.
moreUS Viewing Trends Analysed
US web metrics outfit Compete has released details of how the US spent its time during December 2006. The results are a classic 'long tail' in many respects. Ian Delaney digs through the figures.
moreMobile Youth Get More Sophisticated
Enpocket and Harris have jointly produced the Mobile Media Monitor UK, revealing new levels of sophistication amongst mobile consumers with the majority of the 18-34 age group now using picture messaging and the mobile internet...
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