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Online Marketing at the Crossroads
Options for marketers in the era of empowered and connected consumers were explored at Latitude's inaugural Strategy Forum, held in association with NMK on 6 October 2005. Blogging, podcasting, and engagement marketing in general came under the spotlight...
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Online Marketing at the Crossroads (Latitude with NMK)
The claim that the "customer is king" may have rung hollow in the past, but in the new always-on internet world, it's truer than ever. The ability of consumers to get information about anything they want, whenever they want, has serious implications for online marketing. In the age of what The Economist has dubbed the 'empowered consumer', how will you have to change your company's approach to online marketing? Start the journey here...
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