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Web Button Thrives on Discovery Factor
An online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites...
moreInteractive TV's Red Button Challenge
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI...
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Is red?button interactive television dead?
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
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