Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreLocation: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
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Web Button Thrives on Discovery Factor
An online experiment by two undergraduates is becoming an accidental global business success attracting interest from international advertisers and users in more than 148 countries drawn to its serendipitous quality and links skewded to small-scale sites...
moreInteractive TV's Red Button Challenge
Zip TV have issued a research report - 'Passive2Active' - outlining how broadcasters and platforms can attract new digital interactors and maximise red button response and iTV ROI...
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Is red?button interactive television dead?
Is red-button interactive television dead - the CDi of the noughties, a technological red herring which absorbed a lot of money, created opportunities for creative R&D but failed to attract large audiences?
moreLocation: 01zero-one, Hopkins Street, Soho, London W1F 0HS
Price: £0.00
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