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What Happens to Newspapers?
How can newspapers survive falling circulation figures and spiralling ad revenues? Has new media led to their destruction or can it help to reinvent and rejuvenate the format? Join the debate to learn more.
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Content tagged with: seo
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Business Sites Handicapping SEO
Businesses are alienating a large section of the online market by failing to optimise their sites for disabled Web users.
moreMoney Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
moreSEO for Branding
A new study has revealed that search engine optimisation (SEO) isn’t just about traffic, but can also impact brands. Tim Hoang reports on how companies should be looking to integrate SEO fully with the marketing mix.
moreVisibility in Search
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
moreThe PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
moreKeywords and Creativity
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
moreNMK Forum: Jason Calacanis
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
moreIntroduction to Video SEO
David Reilly of Barracuda Digital shares some tips on using video content to boost search rankings.
moreSearch Engine Optimisation demystified
Search Engine Optimisation (SEO) has become a buzz-word in the business community and viewed by some as being a black art based on voodoo. There are also many people in the community who believe that SEO is an absolute necessity when undertaking an online project, requiring significant investment and resource to position a site on the first page of a search engine?s results. This belief is a myth, writes James Varga.
moreSEO & its usability benefits
Web developers are often of the impression that there has to be a trade-off between optimising for people and optimising for search engines. This article argues that this isn't necessarily the case.
moreAccessibility & SEO benefits
One of the lesser-known benefits of web accessibility is the fact that a website more accessible to people is also more accessible to search engines. This article outlines the ways the two areas overlap.
moreSearch Engine Marketing Comes Of Age
Marketing Karma's Robin Houghton charts the rise of SEO and search marketing.
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