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Having written previously on ‘Planning in times of uncertainty’, Alan Gleeson revisits the subject given the continuing uncertainty we all face. His core argument in that article was relatively straightforward: that planning becomes more important in times of uncertainty, rather than less so. In this article he discusses how to cope with uncertainty.
moreThe British Interactive Media Association appointed a new chair and vice-chair in May to take the group forward. New Media Knowledge caught up with the group’s new head to see what direction he plans to take it.
moreWith print circulations down and online advertising revenues not matching up to what has been lost in print formats, can the UK's newspapers weather the coming storm? Leading industry figures met at NMK's event on October 28, 2008 to debate the best way forward. Event chaired by Nico MacDonald.
moreAt the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch.
moreWhat is the role of PR agencies in the wild frontier of the social web? Do traditional PR agencies even have a future as digital agencies and marketing agencies jockey for position to take control of marketing and communications projects? PRs and digital media experts met on November 20 in the twelfth of our Beers and Innovation series of events to discuss the issues. Ian Delaney reports.
moreFantastic. Prince gave away his new CD for ‘free’ with a national newspaper, former Kinks frontman, Ray Davies, is soon to follow and Radiohead recently invited you, Joe Public, to decide precisely how much (or not), to pay for the digital release of their latest oeuvre, In Rainbows…
moreIn order to make sure your site meets your audience’s needs, you need to start by understanding your audience. This one day course demonstrates a variety of industry-standard tools and techniques that allow you to gain insight into your audience, what they are looking for online, and how to give it to them.
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This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.
moreThe British Interactive Media Association (BIMA) is organising an event to discuss the latest, greatest social networking site, Facebook, on the 17th October.
moreOur world is increasingly filled with wild and wonderful gadgets, new technologies, ground breaking digital services, but what does this really mean for the individual?
moreThe drive towards more Web marketing is heralding a new breed of tailored events for dispersed brand stakeholders and developers. Discover the emerging trend towards tailored, private events for online brand communities...
moreFront, in conjunction with Quadriga Consulting, is launching a new initiative for marketing professionals: Conversations. The Conversations concept is unique as it brings together great opportunities for networking with insight into the thinking of marketing professionals.
moreRadio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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