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Measure for Measure: Gauging the Impact of Social Media
Measuring and improving the effectiveness and impact of social media is an ongoing debate. One group has been meeting on a monthly basis for more than a year to discuss the evolution of social media. New Media Knowledge's Chris Lee went along to “Measurement Camp” to learn more.
moreFinal Analysis: Measuring Online Marketing Impact
Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.
moreMeasure for Measure: Meeting the Analytics Challenge
Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.
moreBrief Encounter: Alterian
One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.
moreLearning Metrics
This half-day event arranged jointly with the E.E.P. considered the impact of digital systems on learning activities. Experts from digital and learning fields looked at current lessons to be learned and the potential knowledge streams flowing from learning data. Read the full event report....
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Learning Metrics - Understanding Learning Processes
A student using learning software, systems and ICT tools learns, a computer game player learns, a visitor to a website learns, a contributor to online discussion forums learns, a user of informal learning or leisure media learns. Learning Metrics is likely to become an area of considerable importance to educators, government and people funding development of learning and leisure software and information systems. If these are your business it is time to become aware of learning metrics.
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