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What Happens to Radio?

Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?

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Final Analysis: Measuring Online Marketing Impact

Marketers are constantly looking for increased value from their campaigns and the Web offers them better targeting of customers and improved measurement of impact. May 2009 sees the eMetrics Marketing Optimization Summit come to London and New Media Knowledge caught up with the summit’s founder.

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Measure for Measure: Meeting the Analytics Challenge

Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.

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Brief Encounter: Alterian

One company that believes it has developed a way to start measuring social media is Alterian. We speak to David Eldridge, CEO of the marketing software firm about how businesses can combine both profile and usage data to create a better, tailored user experience.

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Learning Metrics

This half-day event arranged jointly with the E.E.P. considered the impact of digital systems on learning activities. Experts from digital and learning fields looked at current lessons to be learned and the potential knowledge streams flowing from learning data. Read the full event report....

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