The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreA new social networking site aimed at the over 50s has been criticised by Help the Aged for encouraging segregation between its users and other demographics, Tim Hoang reports.
morePhil Hall from Elzware loves bots. Here he discusses what he believes bots hold for the future in terms of communication, data capturing, and why the Internet should catch up with TV in terms of talking heads.
moreBoomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before. Join the debate on May 27th to find out more.
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