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Making Money from Blogs: Interview
In a few short years blogging has journeyed from the reserve of the geek to a cottage industry, turning into a full-time career for many. How can individuals or businesses start making money from blogging? New Media Knowledge went in search of answers.
moreNMK Podcast - Episode 13 - dotCommerce
Web consultancy dotCommerce’s recent study of the UK’s leading retailers found widespread neglect when including added-value content and other features that would encourage repeat visits, high transaction values and ongoing brand loyalty.
moreAd Value: Exclusive Interview with AdTech
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.
moreBusiness Brief: Best Practice for Banner Advertising
Figures out this month show that UK Web advertising grew by almost a fifth last year. With banner advertising forming a major part of the marketing mix, New Media Knowledge went in search of some best practice tips.
moreBusiness Briefing: Email Marketing Best Practice
Email marketing has often been closely associated with spam but, at the same time, has become an integral part of many marketing manager’s plans. New Media Knowledge looked for advice on how to run a successful campaign.
moreBusiness Briefing: How to Sell on the Web
Being able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
more‘Mega Monday’ Bucks High Street Woes
Monday last week saw record online sales in the UK, as widely predicted. A combination of bargains, increased Web access and poor weather means that, more than ever, UK consumers are buying online. New Media Knowledge spoke to an affiliate marketing firm to see how high street brands can best leverage ecommerce.
moreMeasure for Measure: Meeting the Analytics Challenge
Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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