Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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Business Briefing: How to Sell on the Web
Being able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
more‘Mega Monday’ Bucks High Street Woes
Monday last week saw record online sales in the UK, as widely predicted. A combination of bargains, increased Web access and poor weather means that, more than ever, UK consumers are buying online. New Media Knowledge spoke to an affiliate marketing firm to see how high street brands can best leverage ecommerce.
moreMeasure for Measure: Meeting the Analytics Challenge
Being able to adjust their website to suit changing customer demands is crucial for marketers. New Media Knowledge spoke to one company looking to help them manage the process.
moreUS Presidential Election Gets Social
Last week, Twitter launched its US Presidential Election microblogging site and, with social media likely to play a big part in the outcome, politicians this side of the pond should be looking closely at its impact, experts say.
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