Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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The Rise and Rise of Word-of-Mouth Marketing
‘Word-of-mouth’ marketing is set to become big business in 2009, according to industry analysts. NMK spoke to one analytical firm helping a number of firms maximise their word-of-mouth potential and therefore react quickly to changing market demands.
moreUK Google Analytics users beware
Since its launch in 2005 Google Analytics has become a well loved free statistics tool by UK bloggers, publishers and marketers alike. Yet, Chris Lightfoot explains, users of the service could be in breach of the UK Data Protection Act.
moreA New Dawn For Web Analytics
2006 heralded a step change in the web analytics market. Now businesses with an online presence wishing to succeed in this rapidly changing world are welcoming the next evolution in marketing analytics, says Conrad Bennett...
moreWhat is Web Analytics?
Web analytics is to the internet what words are to a novel - you can't have one without the other for it to be taken seriously. If you're new to measuring websites this introduction by WebAbacus can help...
moreWhat is Web Analytics?
Web analytics is touted around the industry like sweets are on a school playground. If you're just starting out WebAbacus has provided this great introduction to what web analytics can do for you.
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