Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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The Germ of an Idea
Creativity is the single most important factor in viral marketing argues Colin Reeves of Viralfever. Because viral communication is peer-generated, if your concept is dull and boring it will not travel virally, however widely it is seeded.
moreLaunching a Website
NMK user Chris Drewery thought launching a website about festivals would be easy. But as he's finding out, there's more to consider than he originally thought.
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