The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreBeing able to compete online is a major area which small and medium-sized businesses in particular need advice. New Media Knowledge interviewed sales specialist Sean McPheat for some words of wisdom.
morePay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreThe jungle has been brought to life with dynamic adult and family multimedia guides for the Tate Modern's new Rousseau exhibition...
moreNMK's sister project, Lumiere, is hosting a morning session introducing professionals to the creative opportunities of new media.
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