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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
moreLocation:
Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Content tagged with: economy
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Comparatively Speaking: Exclusive Interview with Kelkoo
A combination of the Credit Crunch and a rise in Web-savvy shoppers has led to steady growth for the e-commerce sector. New Media Knowledge talked shop to one of Europe’s biggest comparison services.
moreDriven to SEO: Volvo Expands Digital Marketing Strategy
As the economic crisis has forced car manufacturers to reassess their marketing models to attract buyers from an apparently ever-dwindling pool, Swedish car manufacturer Volvo is looking at digital marketing to improve its fortunes. New Media Knowledge spoke to the people behind Volvo’s new digital strategy to see what it will entail.
moreGovernment ‘Holding Back’ Development of Digital Britain
As the dust settles from last Friday’s Digital Britain Summit, New Media Knowledge asked around to find out just who should be making ‘Digital Britain’ happen.
moreSoapbox Twenty: Summits for the Rest of Us
The G20 summit later this week hopes to solve some of the world's largest political, economic and environmental problems. Meanwhile, a new organisation called we20 aims to empower ordinary citizens to do the same. NMK met with co-founder Paul Massey to discuss the plan.
moreMWC 2009: New Media Services Well Placed in Recession, Delegates Agree
The great and the good of the mobile industry met this week at Mobile World Congress in Barcelona. In the depths of a global recession the industry is witnessing mixed fortunes. New Media Knowledge caught up with some exhibitors and visitors to gauge their thoughts on the show.
moreOut of Time: Print Media’s Rocky Start to 2009
Recent high-profile print media cuts in favour of digital platforms have rekindled the debate over the long-term sustainability of print. New Media Knowledge went to find out what print media can do - if anything - to fight back and maintain editorial quality.
moreCasual Affair: PopCap on Casual Gaming and Beating the Crunch
The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof.
more‘Mega Monday’ Bucks High Street Woes
Monday last week saw record online sales in the UK, as widely predicted. A combination of bargains, increased Web access and poor weather means that, more than ever, UK consumers are buying online. New Media Knowledge spoke to an affiliate marketing firm to see how high street brands can best leverage ecommerce.
moreNorth and South: The UK Digital Media Divide
Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreLast Chance for the Digital Mission
Chinwag is working with the DTI to create two 'digital missions' to the US. And tomorrow is your last chance to join them.
moreThe Shrinking Web
With the world currently facing an economic downturn, many are waiting for a second Web bubble to burst. What will come of the huge amount invested in social networks and what will the future landscape of the Web look like?
moreMind the Skills Gap
New research from Chinwag confirms what many working in the new media sector already know. There is a severe shortage of suitable digital people despite increasing numbers of posts that demand them.
morePay Cuts for Shares
In a move that echoes the dotcom boom and bust; new research has revealed that candidates are willing to take a pay cut in exchange for shares when joining web 2.0 companies, Tim Hoang reports.
moreFOWA: Silicon Valley or Bust?
Respected Silicon Valley investor Paul Graham delivered one of the more controversial speeches at the Future of Web Apps event. The essence of his position was that internet start-ups ought to move to Silicon Valley to prosper.
moreTime to go Freelance?
Pay rates for design freelancers are up in many cases, particularly when it comes to digital disciplines, according to DesignWeek’s second annual survey.
moreAd Growth and Change
Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.
moreAnother Digital Divide
According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.
moreDelivering the Future
A new report into the future of the UK’s knowledge economy reveals cause for celebration, but also some concern as the demand for qualified IT professionals far outstrips supply. Ian Delaney reports.
moreExperience & Service Economy Trends
Two years ago Chris Voss of the London Business School gave a talk on the emerging experience economy. Now he has credited Foviance with understanding the lessons of its findings. Have the trends he pinpointed progressed?
moreTagged events
Wealth of Networks: Digital Economies and the Next-generation Internet
You are cordially invited to help shape the future of the Internet
moreLocation: Imperial College, London
Price: £0.00
Can creativity save the British economy?
He concluded that creativity would at best be only one component of a successful economic strategy, and that creatives shouldn?t expect to retain their current favour. In ?Can creativity save the British economy?? Heartfield will present and discuss his controversial thesis
moreLocation: The Design Council, 34 Bow Street, London WC2E 7DL (opposite the Royal Opera House)
Price: £0.00
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