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Social networking: Effective marketing through online business communities
The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.
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Price: £225.00 Reduced to £0.00 if you are eligible for a discount.
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Content tagged with: music
Tagged articles
King of Popular Media: Michael Jackson’s Death
The death of Michael Jackson signified the first fatality of an international megastar in the social media era. Recent statistics into the online ‘buzz’ in the aftermath of Jackson’s passing make interesting reading. New Media Knowledge crunched the numbers and had a look how buzz monitoring could be useful for business.
moreNMK Podcast - Episode Five - All Dig Down
Shelley Taylor is CEO and founder of all dig down, which describes itself as a “digital entertainment site for the culturally curious”. She talks to NMK about the site, the fast-evolving cultural media scene and music distribution.
moreA Change of Tune: Interview with online music phenomenon Spotify
Free online music site Spotify is fast generating a large fan base despite fears that its business model is unsustainable in the long term. New Media Knowledge’s Chris Lee spoke to the firm to talk more about its model and its prospects.
moreFame Academy: Bebo Builds New Stage for Artists
Social network Bebo will launch a new service this month which it claims democratises the way artists are financed. New Media Knowledge met the company behind the service to find out more.
morePay You Like I Should: Fatboy Slim Trials Performance-based Advertising
Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.
moreEasy Listening: Radio and the Web
Radio as we know it is changing. With more and more Internet radio channels cropping up and multiple platforms with which to consume them, choice for the listener has arguably never been wider. With its public seminar on the future of radio upcoming later this month, New Media Knowledge spoke to one of the participants about his experience.
moreSecond Life in Action
To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience.
moreOriginal Pirate Material
British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web.
moreVirgin Partners BPI in Anti-Piracy Initiative
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive.
moreMusic on a Stick
American progressive rock band, Mars Volta is the latest music act to give its fans more choice when it comes to how they consume their music.
moreSony Drops DRM
Sony BMG Music Entertainment has announced that it will now offer its songs without electronic copyright protection or digital rights management (DRM).
moreRadio Silence
Music streaming service, Pandora is set to close its UK operation next week after failing to reach a compromise with the record industry, reports Tim Hoang.
moreNMK Christmas Lecture: A Journey Through Sound
Digitisation and the growth of the Internet have had profound effects on music production, distribution and even the way we listen. Now music and sound are at the forefront of emerging technologies that can make truly immersive, sensorial experiences - akin to the Star Trek ‘holodeck’ - a step closer to reality. What does this ‘Sci-fi Hi-fi’ future hold for the musicians of tomorrow? Join Martyn Ware who will Discuss his ‘Future of Sound’.
moreBuilding a Business on Free
Fantastic. Prince gave away his new CD for ‘free’ with a national newspaper, former Kinks frontman, Ray Davies, is soon to follow and Radiohead recently invited you, Joe Public, to decide precisely how much (or not), to pay for the digital release of their latest oeuvre, In Rainbows…
moreUps and Downs in Music
Research compiled by eMarketer from recent surveys shows that the total market for music is much larger than it has been historically, but that nonetheless total expenditure on music is considerably lower.
moreToo Much Choice?
Music’s New Conundrum: Too Much Choice examines the positives and negatives of the new era of music that allows consumers access to all the music that they want, and plenty that they don’t want. Is this embarrassment of riches making it too hard to find the good stuff?
moreMusic on the Move
The 2007 Digital Music Survey from Entertainment Media Research shows that both traditional and not-so-traditional models for selling music face considerable challenges. However, there are also some surprising opportunities for new revenues.
moreMusic on the Move
Mobile phone users' worldwide spend on music for mobile devices will reach US$32.2 billion by 2010 according to forecasts from Gartner.
moreUK Gets New Music Video Download Site
Swedish music video download specialist Musicbrigade, which was founded by Scandanavian music industry veterans in Stockholm in 1999, has announced its launch of a UK-based operation in July 2006...
moreEMI & i-vu Hair Salon Music Promos
Location based services get a new twist as interactive screen media provider i-vu is partnering with EMI Music UK to feature up and coming music artists, including Laura Michelle Kelly, in the hair salon environment...
moreWAP & Music Support Cancer Research
Innovative technology and top northern bands including New Order and Doves proved a winning formula at a recent Manchester benefit concert staged by legendary music photographer Mick Rock and ex-Smiths bass player Andy Rourke...
morePersonalised Ringtones To Boost Music?
London-based, digital music company Digimpro has launched RemixRingTones, a personalised ringtone maker for mobile phone users, at Midem...
moreDiscovering Music In the Digital Age
Music as a consumer product is changing radically in the digital age. Packaging and albums are passé. DAB, P2P, the "long tail" and the iPod shuffle are broadening tastes. Can blogs guide us through the maze, wonders Michael Nutley...
moreTagged events
Millennials & The Social Media Explosion
This MusicTank seminar will lift the lid on the social media phenomenon and reveal how rights holders can better engage with this social space and make sense of its increasingly complex future. Beginning with a presentation from artist, composer and serial social media experimenter Steve Lawson, this event will also update on progress of our chosen Millennials artist James Yuill, twelve-months on from MusicTank’s Millennials conference at which Terry McBride spearheaded a unique 360-degree artist road-map assisted by the amassed 180-strong conference audience. Closing this event will be a 90-minute debate looking at the future of social media in an attempt to gauge where it’s heading and its impact on rights holders, with a panel comprising far-sighted entrepreneurs, commentators and digital culture experts.
moreLocation: PRS for Music, Copyright House, Berners Street, London W1
Price: £45.00
Onedotzero Adventures in Motion
Quick! tickets are now on sale for onedotzero_adventures in motion festival at BFI Southbank + BFI IMAX, london
moreLocation: BFI Southbank + BFI IMAX, london
Price: £0.00
Here We Are Now, Entertain Us
This panel event will take a long hard look at what music consumers actually want and how this tallies with the status quo and raft of new services in various stages of development or launch.
moreLocation: MCPS-PRS Alliance, 29-33 Berners St, London, W1T 3AB
Price: £35.00
EconMusic
EconMusic is a conference focusing on the key strategic issues surrounding the emerging economics of digital music.
moreLocation: Natural History Museum
Price: £0.00
NMK/Cybersalon Xmas Lecture
Music has been at the vanguard of the creative industries impacted on by new technologies - digitisation and the Internet having profound effects on its production, distribution and even the way we listen. What does this ‘Sci-fi Hi-fi’ future hold for the musicians of tomorrow? Join Martyn Ware who will discuss his ‘future of sound’
moreLocation: The Rich Mix
Price: £5.00
MuLiMob Networking Event - Supporting Independent Mobile Music
The MuLiMob Networking Event tries to stimulate discussion between Independent Music Labels and the Mobile Industry in order to support the music and artists you cannot find on commercial radio stations, thereby enhancing multilingual and multicultural diversity.
moreLocation: Kettners Champagne Bar, 29 Romilly Street, Soho, London, W1D 5HP.
Price: £0.00
Interactive @ In The City (NMK)
On Saturday 1st October, NMK host the Interactive day of the annual 3-day In The City music industry conference and convention, now in its 14th year. Held this year in Manchester, In The City has joined forces with NMK to explore the emerging market for selling, marketing and consuming music on the move. Leading players in the digital music arena will be on stage and under the spotlight....
moreLocation: The Midland Hotel, Peter Street, Manchester, M60 2DS.
Price: £581.25
Urban Music Business Speed Dating
Getting serious about the business of music? Want to know about copyright? Registering a business? How to set up a label? Need advice about publishing? How to build your profile? What to put in a press release?
moreLocation: Earls Court
Price: £10.00
Music Retail: Dying or Diversifying?
With Tower Records in receivership, supermarkets muscling in, and online sales gathering pace, what next for the music retail market?
moreLocation: Bertorellis
Price: £20.00
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