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Podcast Seven: NMK Talks to the Mobile Marketing Association
This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.
moreChange of Voice: Interview with voice-to-content developer SpinVox
The choice of channels in which humans have to communicate with and update their friends, family and associates has grown inexorable in the last decade. One growing channel is the instant conversion of voice-to-content. New Media Knowledge met a UK innovator pioneering the technology.
moreIs SMS about to Whither as a Marketing Tool?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
moreSend it like Beckham
SMS - and MMS - messaging is increasingly popular with teenagers and footballers in the UK and Madrid, and we tend to think America is lagging behind. But are they? We check out the rise of SMS.
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