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Gender Blender: Can New Media Help Attract More Women Into IT?

The ICT sector still struggles to attract women, according to research. Could new and social media provide the impetus needed to encourage more female entrants into the profession? New Media Knowledge canvassed some views.

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IT “Highly Valued”, But Not a Major Contributor to Innovation - Business

A survey has found that IT, while being “highly valued” by businesses, is not seen as a major contributor to innovation by most senior execs. New Media Knowledge wanted to find out why and what could be done to change board level minds. 

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The Eyes Have It

Findings from the Poynter EyeTrack07 research into how people read online and in print discovered that a much larger percentage of story text was read online than in print publications. Ian Delaney reports.

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Is Coke It?

Legal downloads may be sorting themselves out in the form of Napster, iTunes and mycokemusic, but much of the market is dominated by companies who use music as a sideline, rather than a primary revenue stream. As these companies continue to ignore the taste of the dominant audience in order to appeal to the kids, Michael Nutley from NMA asks 'Is Coke It?'

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In it to Win It

As people nationwide visit the polling booths today, Mike Nutley of NMA considers the effect of mass participation with interactive media, and the transformation of politics because of it.

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In it to Win It

As people nationwide visit the polling booths today, Mike Nutley of NMA considers the effect of mass participation with interactive media, and the transformation of politics because of it.

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