Spotlight
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
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When: November 25th, 2008
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
Location: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
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Content tagged with: hire
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Mouse for Hire
If click fraud occurred on your pay per click advertising account, would you recognise it? Daniel Jupp looks at how advertisers are falling victim to "mice for hire" - clicks by non-interested users on pay per click adverts.
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