A new paper from Social Tapestries reports on attempts to use internet-based tools to encourage participation and involvement in local issues. While the project has been deemed a failure, the process provided some interesting lessons for policy makers and practitioners.
The era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007.
A new report from Futurescape - From TV Ads to YouTube Anarchy - argues that for marketing through video social networks to succeed, it must "align itself with the members instead of broadcasting at them, TV-style".
At yesterday's Blogging4Business conference, Microsoft's EMEA Business Planning and Development Director for Advertising, Michael Steckler, described who uses social networks and why.
So do agencies innovate? The seventh in our Beers and Innovations series addressed an issue that's always been at the heart of the purpose of the events. Ian Delaney attempts to decipher his notes from the session.
The impact of online video advertising varies considerably according to research from Dynamic Logic.
NMK has an opportunity for a PR and Product Manager. If you have a flair for positioning small enterprises, success in enhancing their brand and a keen eye for ensuring product quality - and are familiar with the development issues facing the UK's digital media sector, then you could be NMK's next PR and Product Manager.
Digital publishing is delivering returns, with leading digital publishers predicting that by 2012 digital activities will contribute up to 40% of revenues, according to a new report surveying UK publishers from Deloitte and the UK Association of Online Publishers (AOP)...
Mobile tech and services outfit NeoMedia has furthered it expasionary plans with the aquisition of London-based mobile boutique Sponge. It's the latest buy in the Florida-headquartered company's mobile shopping spree across Europe and the US...
No-one knows the future with perfect certainty but Project Managers can make use of assumptions in risk management. Dr David Hillson examines assumption analysis...
Andy Cameron of Benetton's Fabrica research centre argues that recent developments combining interaction design and retailing could teach the art world a thing or two...
James Plummer, Director of Prospect, on attracting and retaining talented employees in the digital economy.
Want to distinguish yourself and your projects from the increasing competition? Despite the explosion in the number of films and programmes being made for commercial exploitation, the professional standards and legal requirements for the industry have not declined. Apart from an original product, you also need an awareness of the business and commercial aspects involved. Knowledge that will enable you to develop a more effective approach when presenting your creative ideas.
The bulk of the UK's new media talent sits within agencies. Yet agencies are renowned as the producers of brochure-ware and banners rather than leaders in innovation. Is this the case? Join Nik Roope, Jamie Riddel and John Baker to find out the score.
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to our inaugural Beers & Innovation night and discuss the issues with Tom Coates of Yahoo!, Skype's Saul Klein and Richard Jones of Audioscrobbler/Last.fm
MusicAlly is bringing together some of the country's most senior communications experts to offer their insight into the music industry's file sharing problem - to help the business get across its point in a fresh, innovative and credible way
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