My So-called 2nd Life (NMK)

With massively mulltiplayer online role playing games (MMORPGs) rapidly gaining traction in the media world, will we soon be talking about the latest "virtual" reality shows instead of Big Brother or giving out a BAFTA for the best MMORPG enhancement? This event asks can British creative firms start to make sense of this new environment for artistic, marketing and advertising purposes? What of collaborative and creative working, and e-business, inside virtual worlds? Start to make sense of this new media space...