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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Come On In

Colin Reeves of Viralfever provides an introduction to what he believes is the golden age of internet advertising.

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Music on the Move

Mobile phone users' worldwide spend on music for mobile devices will reach US$32.2 billion by 2010 according to forecasts from Gartner.

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Is TV On Demand TV Reinvented?

Convergence is finally upon us. But the impact on TV is more profound than predicted, with brands, distribution, rights and consumer habits all being disrupted and re-cast. Such are the hallmarks of media in a transitional phase of development, says Michael Nutley...

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The VOD Era: Can Broadcasters Adapt?

Video-on-demand throws up some serious challenges to broadcasters. What trends are emerging and what business models will help them survive, asks Michael Nutley...

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