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Content tagged with: ad
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Ad network optimisation is not a 'dark art'
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.
moreContent-Appropriate Ad Service Launch
International online advertising network ad pepper has launched SiteScreen, a revolutionary new advertising technology from Crystal Semantics to stop advertisements from being served alongside inappropriate content...
moreDownload Ads For New Shelter Campaign
A new 'cheeky' advertising campaign is being launched this week by housing charity Shelter, using images of naked bottoms. And in an innovative use of user-generated content they're looking for the public to contribute their own ads...
moreRenaissance For Interactive TV Ads?
Interactive TV advertising is enjoying a renewed popularity, according to Continental Research's Autumn 2005 Digital TV Report. So what are the trends in multichannel and the forecasts for take-up?
moreRegulation & Interactive Advertising
Advertising regulation is suddenly a hot topic, with Ofcom announcing it may allow product placement within TV programmes, and a growing debate on advertising to children. What does this mean for interactive advertising, asks Michael Nutley...
moreTagged events
ad:tech London
The UK?s Premier Interactive Marketing Event, ad:tech London, offers marketers and advertisers the opportunity to gain practical digital marketing advice from the top names in the industry and source from leading solution providers.
moreLocation: Olympia 2, London
Price: £795.00
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