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Behavioural Targeting: The Fire and The Fury

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

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Content-Appropriate Ad Service Launch

International online advertising network ad pepper has launched SiteScreen, a revolutionary new advertising technology from Crystal Semantics to stop advertisements from being served alongside inappropriate content...

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Download Ads For New Shelter Campaign

A new 'cheeky' advertising campaign is being launched this week by housing charity Shelter, using images of naked bottoms. And in an innovative use of user-generated content they're looking for the public to contribute their own ads...

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Renaissance For Interactive TV Ads?

Interactive TV advertising is enjoying a renewed popularity, according to Continental Research's Autumn 2005 Digital TV Report. So what are the trends in multichannel and the forecasts for take-up?

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Regulation & Interactive Advertising

Advertising regulation is suddenly a hot topic, with Ofcom announcing it may allow product placement within TV programmes, and a growing debate on advertising to children. What does this mean for interactive advertising, asks Michael Nutley...

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