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Content tagged with: engagement
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Enabling next generation, consistent multi-touchpoint customer engagement across New Media channels
Engagement with customers is becoming more and more fragmented across multiple touchpoints. During a normal day, consumers typically interact with a broad range of media, from radio, TV and newspapers, to digital interaction channels such as websites, mobile web on our phones and PDAs, set-top iTV boxes and gaming platforms, as well as social media such as Facebook and Twitter.
moreKia Looks to Engage further with the Web Community
With car buyers increasingly turning to the Web for their research, today’s customers are extraordinarily well informed. For John Bache, database & digital marketing manager at KiaMotors (UK) Ltd. this means the role of the manufacturer’s website is changing. Car companies must move beyond standard brochure-ware and catalogues and start provisioning original content that increases customer engagement and helps to inspire people to visit their local dealer.
moreRight on Kew: A Look at the Royal Botanical Gardens’ Digital Strategy
The Royal Botanical Gardens at Kew has embraced digital technology to make the experience of visiting the gardens that much more enjoyable and educational for visitors of all ages. New Media Knowledge’s Chris Lee talked with Kew’s Director of Digital Media to find out more.
moreEngaging Audiences for Culture Online
The Digital Horizons 2012 “Engaging Audiences for Culture Online” seminar organised by The South East Media Network explored how both cultural institutions and publishing companies are using innovative technological ways to engage and re-invigorate audiences.
moreUK Internet Trends
The OxIS Internet Trends 2007 report is packed with information about the latest trends and statistics in online behaviour, and is required reading for anyone working in digital.
moreUser Engagement: Highways & By-laws
On 18 May 2006 a cross-section of community managers, marketing and content creatives and other digital practitioners come together to explore and discuss the challenges of co-creation, regulation and maintaining safety in online communities and social networks...
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User Engagement - Highways & By-laws (NMK)
A communications revolution is happening, putting control of screen-based experiences into the hands of consumers. But can regulators keep up with innovation never mind patrol it? And can safety and unfettered people-power evolve in the same space? This event brings together practitioners in user engagement and those who seek to police its highways to explore the issues...
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