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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010

As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.

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Ad network optimisation is not a 'dark art'

Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.

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NMK Podcast - Episode 14 - Aprico

Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.

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Podcast Seven: NMK Talks to the Mobile Marketing Association

This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.

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Local Affair: Can Rich Media Save Regional News?

The UK’s regional papers face a potentially bleak future, so what should they – and are they – doing to reverse their fortunes? Can new media provide the shot in the arm that they need? New Media Knowledge canvassed the thoughts of some in the know.

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In-Game Advertising: Not Mass Market….Yet

In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.

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Ad Value: Exclusive Interview with AdTech

The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.

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Click Fraud Exposed: Interview with Clash Media

The recession is apparently leading to a rise in ‘click fraud’ putting the integrity of pay-per-click advertising at risk. New Media Knowledge spoke to one firm trying to combat this worrying trend.

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A Change of Tune: Interview with online music phenomenon Spotify

Free online music site Spotify is fast generating a large fan base despite fears that its business model is unsustainable in the long term. New Media Knowledge’s Chris Lee spoke to the firm to talk more about its model and its prospects.

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Business Brief: Best Practice for Banner Advertising

Figures out this month show that UK Web advertising grew by almost a fifth last year. With banner advertising forming a major part of the marketing mix, New Media Knowledge went in search of some best practice tips.

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Multimedia Marketers

The use of video and podcasting is of increasing importance to Internet marketers, according to an industry specialist. New Media Knowledge gauged the industry on how to best capitalise on audio and video marketing.

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Network Buys vs. Influencer Engagement – what’s really best for reach?

Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.

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Pay You Like I Should: Fatboy Slim Trials Performance-based Advertising

Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.

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Mobile Advertising Case Study: How Britvic Got There First

As the mobile phone becomes a key battleground for new media marketers, drinks giant Britvic has ramped up its mobile strategy. New Media Knowledge caught up with the marketing firm charged with executing it.

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Private Property: Mobile Marketers Accused of Compromising User Privacy

As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here. 

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The Language of the Web

Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words.

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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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Rough Guide to: Pay-Per-Click Advertising

Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.

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Winning Over The “Ad-weary”

With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect.

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Online Advertising Bucks Flagging Market

The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.

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ITV’s Overlay Advertising Trial Panned

Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.

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Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.

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TV Struggles With Ads

Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether.

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Social Networks and Profitability

Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.

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Brief Encounter: Unruly Media

Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.

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Money Saving Pay-per-Click Tips

If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…

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Advertising on Social Networks Ineffective

New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.

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Relevant Ads Meet Approval

With the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.

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Google Finally Doubleclicks

Google has strengthened its position in the online advertising space by finally acquiring DoubleClick for $3.1 billion. Tim Hoang reports.

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Changing Influence of New Media

The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.

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Playing with Adverts

While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.

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The Last Mile to Digital Cities

The idea of wireless digital cities has been around for as long as wireless networks. But somehow they haven’t worked. Ian Delaney reports on a new solution to the problem.

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Yahoo! Dominates Ad Banner Market

With the news focusing on Microsoft’s intentions to challenge Google’s dominance in the search engine industry by merging with Yahoo!, many may have forgotten that Yahoo! is still a force when it comes to online advertising.

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Rise of the Super Advocates

According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.

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Search Dominates Advertising Online

Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.

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Mobile Advertising Not Ready Says IAB

With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.

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Brand Advocacy Worth Five Times More Than Adverts?

Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.

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Ad Growth and Change

Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.

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Another Digital Divide

According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.

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Internet World: In-Game Advertising

Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports.

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Communities Drive TV Versus Web Ads

Jonathan Guthrie, CEO of MGt, discusses how the television industry is fighting back against the Internet advertising bogeyman - through communities, web aquisitions and multiplatform CRM...

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New Balance For The Marketing Mix

How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...

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Personalised Advertising on TV

Advertising on TV is about to change as broadband TV starts to take off. It will become more personalised and more localised. Peter Bates outlines the new challenges and opportunities this will create...

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Contextual Ads Demystified

Dale Lovell explores the myths and benefits of contextual advertising, the online ad medium set to change the way we search online...

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Usability: Subliminal U-Turns

A new twist in the usability debate poses yet more dillemmas for web designers, online advertisers, retailers and service providers. Michael Nutley extracts the positives from this scenario...

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Privacy & Online Advertising

A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...

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