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Greenlight reveals its top 10 predictions for Natural and Paid Search in 2010
As we head into 2010 the big question is what will the year ahead deliver for search marketing. In its ‘Year in Review Briefing’, Greenlight, the UK’s leading independent search marketing agency, provides a summary of developments in natural and paid search.
moreAd network optimisation is not a 'dark art'
Online advertising is continuing to defy the downward trend of traditional advertising budgets. Research from Nielsen Online shows that the number of UK online display ad campaigns grew 11 percent in the second quarter of 2009 compared to the same period the previous year. On a global level, in July, Zenith Optimedia predicted that global online advertising spend will rise by 10.1 percent this year. In this article, Joëlle Frijters, Improve Digital, explains the concept of 'ad network optimisation'.
moreNMK Podcast - Episode 14 - Aprico
Can you envisage a world where our televisions can predict what we want to watch and have it ready for us when we sit down and turn it on? Thomas Dvorak of broadcast advertising platform Aprico can.
morePodcast Seven: NMK Talks to the Mobile Marketing Association
This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.
moreLocal Affair: Can Rich Media Save Regional News?
The UK’s regional papers face a potentially bleak future, so what should they – and are they – doing to reverse their fortunes? Can new media provide the shot in the arm that they need? New Media Knowledge canvassed the thoughts of some in the know.
moreIn-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreAd Value: Exclusive Interview with AdTech
The UK’s online video viewing audience has grown by a tenth in the last year, highlighting the growing value of using video to advertise online. New Media Knowledge met with digital marketing specialist AdTech to see how marketing managers could make the most of video.
moreClick Fraud Exposed: Interview with Clash Media
The recession is apparently leading to a rise in ‘click fraud’ putting the integrity of pay-per-click advertising at risk. New Media Knowledge spoke to one firm trying to combat this worrying trend.
moreA Change of Tune: Interview with online music phenomenon Spotify
Free online music site Spotify is fast generating a large fan base despite fears that its business model is unsustainable in the long term. New Media Knowledge’s Chris Lee spoke to the firm to talk more about its model and its prospects.
moreBusiness Brief: Best Practice for Banner Advertising
Figures out this month show that UK Web advertising grew by almost a fifth last year. With banner advertising forming a major part of the marketing mix, New Media Knowledge went in search of some best practice tips.
moreMultimedia Marketers
The use of video and podcasting is of increasing importance to Internet marketers, according to an industry specialist. New Media Knowledge gauged the industry on how to best capitalise on audio and video marketing.
moreNetwork Buys vs. Influencer Engagement – what’s really best for reach?
Digital marketing strategist Leon Bailey-Green discusses likely changes in the nature of brand awareness campaigns online.
morePay You Like I Should: Fatboy Slim Trials Performance-based Advertising
Fatboy Slim’s new band is deploying a performance-based banner ad campaign to promote its forthcoming single. New Media Knowledge took a look at ‘cost-per-engagement’ marketing and discusses its future with the experts.
moreMobile Advertising Case Study: How Britvic Got There First
As the mobile phone becomes a key battleground for new media marketers, drinks giant Britvic has ramped up its mobile strategy. New Media Knowledge caught up with the marketing firm charged with executing it.
morePrivate Property: Mobile Marketers Accused of Compromising User Privacy
As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here.
moreThe Language of the Web
Semantics expert Professor David Crystal OBE has been analysing linguistics since the 1960s. He has spent the last 12 years applying his studies of semantics to good effect on the Internet. He spoke to New Media Knowledge’s Chris Lee about his career with words.
moreRough Guide to: In-Game Advertising
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreBusiness Brief: Video Advertising Looks to Future
Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreRough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreWinning Over The “Ad-weary”
With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect.
moreOnline Advertising Bucks Flagging Market
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year.
moreITV’s Overlay Advertising Trial Panned
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move.
moreSky Appoints its First Head of Mobile Advertising: an Industry Viewpoint
With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.
moreTV Struggles With Ads
Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether.
moreSocial Networks and Profitability
Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.
moreBrief Encounter: Unruly Media
Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.
moreMoney Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
moreAdvertising on Social Networks Ineffective
New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.
moreRelevant Ads Meet Approval
With the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.
moreGoogle Finally Doubleclicks
Google has strengthened its position in the online advertising space by finally acquiring DoubleClick for $3.1 billion. Tim Hoang reports.
moreChanging Influence of New Media
The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.
morePlaying with Adverts
While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.
moreThe Last Mile to Digital Cities
The idea of wireless digital cities has been around for as long as wireless networks. But somehow they haven’t worked. Ian Delaney reports on a new solution to the problem.
moreYahoo! Dominates Ad Banner Market
With the news focusing on Microsoft’s intentions to challenge Google’s dominance in the search engine industry by merging with Yahoo!, many may have forgotten that Yahoo! is still a force when it comes to online advertising.
moreRise of the Super Advocates
According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.
moreSearch Dominates Advertising Online
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
moreMobile Advertising Not Ready Says IAB
With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
moreBrand Advocacy Worth Five Times More Than Adverts?
Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.
moreAd Growth and Change
Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.
moreAnother Digital Divide
According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.
moreInternet World: In-Game Advertising
Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports.
moreCommunities Drive TV Versus Web Ads
Jonathan Guthrie, CEO of MGt, discusses how the television industry is fighting back against the Internet advertising bogeyman - through communities, web aquisitions and multiplatform CRM...
moreNew Balance For The Marketing Mix
How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...
morePersonalised Advertising on TV
Advertising on TV is about to change as broadband TV starts to take off. It will become more personalised and more localised. Peter Bates outlines the new challenges and opportunities this will create...
moreContextual Ads Demystified
Dale Lovell explores the myths and benefits of contextual advertising, the online ad medium set to change the way we search online...
moreUsability: Subliminal U-Turns
A new twist in the usability debate poses yet more dillemmas for web designers, online advertisers, retailers and service providers. Michael Nutley extracts the positives from this scenario...
morePrivacy & Online Advertising
A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...
moreTagged events
What Happens to Television?
Formats, channels, creators, companies, revenues. There’s a lot that’s been changing in the world of TV. We’ve seen barriers to creating and publishing video-based content disappear, watched as viewing on ever-smaller screens has become popular, experienced the phenomenon of unexpected video stars shooting to fame via home-made footage and seen viewing platforms evolve way past the humble family living-room television. There’s a lot going on for TV while at the same time the future of traditional broadcast TV is far from certain.There’s a lot to talk about, so be part of the discussion at ‘What Happens to TV?’, part of NMK’s Future of Media series.
moreLocation: Lansons Communications, 24a St John Street, London EC1M 4AY
Price: £35.00
Chinwag Live: Advertising Woes
Shrinking markets and shrinking budgets - just how big will be the blow for online advertising?
moreLocation: Downstairs @ Slug & Lettuce, Soho
Price: £50.00
Behavioural Targeting: The Fire and The Fury
Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreLocation: Bath House, 96 Dean Street, Soho, W1D 3TA
Price: £25.00
On-Screen Advertising Creativity Summit 2007 (Marketing Week)
Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006?s On-Screen and Click conferences, this year?s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.
moreLocation: St Giles Hotel, London, WC1B
Price: £699.00
Got the message? Advertising Meets Interactive Design
What can the disciplines of advertising and interative design learn from each other today about models of working and creating?
moreLocation: 01zero-one, Peter Street, Soho, London W1F 0HS
Price: £0.00
Online Advertising - 19.02.04
This evening seminar provides a two-hour refresher course in everything you need to know about online advertising, from planning and designing the creative, to media buying and measurement, and looks ahead to what the future holds in store. Presented in association with the IAB. Please note change of date.
moreLocation: PSI Conference Centre
Price: £20.00
Better, Faster, Smarter: Online Advertising Returns
This evening seminar provides a two-hour refresher course in everything you need to know about online advertising, from planning and designing the creative, to media buying and measurement, and looks ahead to what the future holds in store. Presented in association with the IAB.
moreLocation: PSI Conference Centre
Price: £20.00
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