Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Spotlight

NMK on the Internet

The NMK has communities on Facebook, LinkedIn and Twitter. You may join us in these spaces for sharing information and ideas about the digital media and creative industries.

more

We're supporting


freelanceadvisor

Support Wikipedia

Content tagged with: mobile

Jump to tagged events

Tagged articles

BBC launches new mobile apps

At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.

more

Smartphones

Interesting article on The Economist

more

Mobile Retailing is on the Move

Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce.

more

Hot Property: Real Estate’s Online Revolution

With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading.

more

NMK Podcast - Episode Ten - Location-Based Digital Services Firm Iome

The rapid rise in smart phone adoption has led to an increase in location-based digital services, which could provide massive opportunities, especially on the High Street. Phil Eames is CEO of iome,a British firm which is helping develop this fast-growing market. Here he speaks to NMK about the potential for location-based digital services.

more

Podcast Seven: NMK Talks to the Mobile Marketing Association

This week, NMK is joined by two senior members of the Mobile Marketing Association (MMA) to talk about its role in promoting mobile media guidelines and best practice, as well as discuss the future of this fast-growing sector.

more

In-Game Advertising: Not Mass Market….Yet

In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.

more

Ringing the Changes: Newspapers Look to Reverse Fortunes

Influential media mogul Rupert Murdoch recently called for newspapers to start charging for online content to offset the loss of ad revenue. New Media Knowledge took at look at how one major European news outlet is changing its model to generate income.

more

Guardian Mobilises

The Guardian this week launched its new mobile site. NMK talked to project lead Marcus Austin to learn more about the company's strategy over the site.

more

Change of Voice: Interview with voice-to-content developer SpinVox

The choice of channels in which humans have to communicate with and update their friends, family and associates has grown inexorable in the last decade. One growing channel is the instant conversion of voice-to-content. New Media Knowledge met a UK innovator pioneering the technology.

more

MWC 2009: New Media Services Well Placed in Recession, Delegates Agree

The great and the good of the mobile industry met this week at Mobile World Congress in Barcelona. In the depths of a global recession the industry is witnessing mixed fortunes. New Media Knowledge caught up with some exhibitors and visitors to gauge their thoughts on the show.

more

MWC 2009: Social Networking Over Mobile Devices

The convergence of mobile technologies, GPS and mapping technologies are leading to innovative new social networking technologies via handheld devices. At MWC 2009 New Media Knowledge took a look at what the future holds for social networking.

more

MWC 2009: Building Mobile Governance

As mobile technologies continue to impact increasing areas of our everyday lives, NMK’s Chris Lee met up with one firm looking to enable mobile government.

more

Mobile Advertising Case Study: How Britvic Got There First

As the mobile phone becomes a key battleground for new media marketers, drinks giant Britvic has ramped up its mobile strategy. New Media Knowledge caught up with the marketing firm charged with executing it.

more

Private Property: Mobile Marketers Accused of Compromising User Privacy

As more and more consumers access the Web via mobile devices, fears have arisen about user privacy on mobile devices. New Media Knowledge looks at a storm brewing in the US which could have implications here. 

more

Club Class: Mobile Gaming Goes Multi-Player

With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.

more

Casual Affair: PopCap on Casual Gaming and Beating the Crunch

The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof.

more

Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry.

more

Brief Encounter: Richard Mower, PocketSurfer

What about the mobile Web away from mobile phones? While the dongle/laptop combo is the primary choice for some, PocketSurfer has other ideas.

more

Mobile Surf's Up

The mobile Web has long been thought of as the next step for the Internet. Location-based services, micro communications and instant picture sharing could potentially revolutionise the way the public interacts with the Web and the way they communicate with each other.

more

Waste of White Space?

Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports.

more

Mobile Shopping Finally Here?

According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market.

more

Mobile Forecast

There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls.

more

Outside the Box

As mobile technology becomes more advanced, users are becoming less reliant on carriers for accessing content, according to a new report. The survey, Mobile Content Survey Results by ABI Research showed how mobile users are turning to a variety of sources, such as the web and their own personal collection to upload content onto their mobile phones.

more

Free Downloads Top Mobile Search

Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.

more

Microsoft and Yahoo! Launch Mobile Apps

Despite the ongoing acquisition saga, both Microsoft and Yahoo! have announced plans to take a bigger slice of the mobile industry. Tim Hoang reports.

more

LinkedIn Goes Mobile

Users of business-based social networking site LinkedIn can now access their business contacts on their mobile phones.

more

The Future of Mobiles is Open

According to analyst house, MultiMedia Intelligence, the evolution of mobile handsets from a dedicated device to an open platform is set to be one of the most significant developments in the mobile industry in 2008.

more

Mobile Advertising Not Ready Says IAB

With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.

more

Mobile Travellers

As WAYN (Where Are You Now?) announces its plans to incorporate mobile technology into its offerings, Tim Hoang examines how this move could revolutionise the travel industry.

more

Beers & Innovation: Filthy Lucre

What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?

more

Who Should Do Your Mobile Marketing?

Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?

more

Is SMS about to Whither as a Marketing Tool?

Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.

more

NMK Forum: Jyri Engeström

Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.

more

Unlock the Mobile Data Treasure Chest

Lee Bowden of Piri details the stepping stones to making money from mobile marketing.

more

Mobile Web 2.0

Operators and handset manufacturers have been heralding the imminent arrival of the mobile web for some time. But in the words of the sage of Salford, Steven Morrissey, "How soon is now?"

more

New Directions In Mobile

Where to start with New Directions In Mobile, the NMK event held on 3rd October? It was all in the mix covering mobile TV, the mobile web, business models, user-generated content, statistical trends, and brands on mobile, reports Deirdre Molloy...

more

Text Reminders For New TV Shows

In beta trials around Britain, fans of the supernatural have been ditching the Ouija boards and Tarot cards and turning to SMS text-delivery TV reminder service whensiton.com, which is launching this month...

more

Games Via Web Affiliates & T-Mobile

After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...

more

EMI & T-Mobile Put Ads In Mobile Video

EMI Music, the world's largest independent record company, and T-Mobile, one of the world's largest mobile operators are collaborating on a trial of ad-supported mobile video with the support of mobile advertising pioneer Rhythm NewMedia...

more

Conchango Power New Virgin Mobile Site

Virgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...

more

Mobile & handheld usability testing

Mobile and handheld usability testing is crucial to your business, Trenton Moss explains. Find out why and what you need to do for this unique medium...

more

Mobile Design Innovation & Older Users

The desire for a less cluttered, stress-free lifestyle is reaching into the sphere of mobile phones, according to recent research carried out by user-centred design company Instrata. But making phones accessible shouldn't mean dumbing-down, says Rachel Jones...

more

Flash Enhances Mobile User Experience

The new Flash Lite player lowers costs and development time, has a bigger developer community and is coming pre-installed on new handsets. Compared to WAP, it's a gift to mobile marketers seeking to develop richer mobile experiences says Gareth Evans...

more

Hearst Mags Direct To Consumer Mobiles

Hearst Publications, one of the world's largest magazine publishers, has announced the launch of its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network...

more

Mobile Animation Series Sold To Fox

Fox TV Studios has optioned the 'Foreplay' property, a made-for-mobile animated dating series from Chooz, acquiring all U.S. mobile rights as well as worldwide television, home entertainment, Internet, publishing and merchandising rights...

more

Mobile Marketing With Video Portals

Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...

more

Mobile Youth Get More Sophisticated

Enpocket and Harris have jointly produced the Mobile Media Monitor UK, revealing new levels of sophistication amongst mobile consumers with the majority of the 18-34 age group now using picture messaging and the mobile internet...

more

eScratch Card Wins Enterprenurial Gong

Telescratch's SSR (Splash, Scratch and Reveal) technology gained them the area winner gong in the Lloyds TSB BIG! Idea compeitition, celebrating innovation among South West England's entrepreneurial companies...

more

New Awards For Mobile Internet Portals

In step with the rise of direct-to-consumer services via mobile, Bango has announced its inaugural Golden Gongs for mobile internet portals. A timely move, given that the majority of 18-34 year olds now use the mobile internet...

more

Film Producers Tackle Mobile Content

The recent launch of Production TLMH Limited sees 75-years of film production experience for both large and small screens, applied to mobile content creation...

more

Personalised Mobile Moves Up A Gear

Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...

more

Mobile Ticketing @ Six Nations Games

Following the partnership between O2 and Mobiqa during the recent O2 Music Festival, Mobiqa are now supplying mobi-tickets for O2's exclusive Blue Spaces at Twickenham, the home of English rugby...

more

Next Gen Mobile Apps Panel Launches

Launched earlier this month, the University of Oxford Next Generation Mobile Applications Panel is already attracting some of the best and most creative thinkers in the mobile applications industry...

more

Mobile & Relationship Marketers Unite

Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...

more

UK Mobile Ticketing Takes Global Award

Mobiqa, an Edinburgh-based technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards last week...

more

Mobile Art @ National Portrait Gallery

The National Portrait Gallery has launched a new service to download Lee Miller photographs to mobile phones. The pictures can be ordered by text message and then downloaded as wallpaper to personalise handsets...

more

Mobile & inkjet recycling push

A recycling business has launched an innovative recycling appeal for Comic Relief. The deadline for sending in your unwanted mobile phones and inkjet cartridges is 15 April...

more

Communities On the Move

On 17 February 2005 NMK held an evening roundtable event looking at the latest trends and social and commercial aspects of mobile communities - read the report...

more

Mobile - a new blogosphere

The blogging phenomenon proves it is consumers who are driving new thought and innovation. Mobile phones too can unite like-minded individuals. But the mBlog? Peter Larsen says it is more than just a hybrid of the two...

more

The Mobile Future

While fixed-line telephony has radically changed the way we have interacted over the past hundred years, the explosion of mobile communications has had an even greater impact. Alasdair Scott examines how our communication with mobiles will change within the next five years.

more

Playing Away - Mobile Games

Examining opportunities for games delivered to mobile phones.

more

Tagged events

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: