Waste of White Space?
Unused TV airwaves are set to underpin the next generation of wireless products, according to Larry Page, co-founder of Google. Tim Hoang reports.
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Mobile Shopping Finally Here?
According to figures from Juniper Research's Mobile Web 2.0: Leveraging Location, IM, Social Web & Search report, mobile 2.0 applications currently generate $5.5 billion. With the sum expected to rise to $22.4 billion by 2013, businesses are unsurprisingly looking to target this lucrative market.
Mobile Forecast
There are nearly four billion mobile phone handsets in use worldwide, roughly four times more than the number of computers. As handsets become more advanced, it seems an obvious route for operators to look at revenue streams other than voicecalls.
Outside the Box
As mobile technology becomes more advanced, users are becoming less reliant on carriers for accessing content, according to a new report. The survey, Mobile Content Survey Results by ABI Research showed how mobile users are turning to a variety of sources, such as the web and their own personal collection to upload content onto their mobile phones.
Free Downloads Top Mobile Search
Search engines are the home pages of many Internet users around the world - a gateway to the World Wide Web. In the mobile environment, search engines are a good match, catering to those who need instant information. This could be the location of a restaurant, the phone number for the nearest tailor or times for the local cinema.
Microsoft and Yahoo! Launch Mobile Apps
Despite the ongoing acquisition saga, both Microsoft and Yahoo! have announced plans to take a bigger slice of the mobile industry. Tim Hoang reports.
LinkedIn Goes Mobile
Users of business-based social networking site LinkedIn can now access their business contacts on their mobile phones.
The Future of Mobiles is Open
According to analyst house, MultiMedia Intelligence, the evolution of mobile handsets from a dedicated device to an open platform is set to be one of the most significant developments in the mobile industry in 2008.
Mobile Advertising Not Ready Says IAB
With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.
Mobile Travellers
As WAYN (Where Are You Now?) announces its plans to incorporate mobile technology into its offerings, Tim Hoang examines how this move could revolutionise the travel industry.
Beers & Innovation: Filthy Lucre
What can the digital industry learn from the adult entertainment sector? At the latest in our Beers and Innovation series of events, NMK dons its grubby mac to uncover the ways in which mainstream internet businesses might evolve by emulating this often uninvestigated industry. How might you adopt some of these tools and techniques to generate new business, embrace change and engage with mass markets effectively?
Who Should Do Your Mobile Marketing?
Mobile marketing is muscling in on its counterparts. It can deliver fantastic results. Yet there remains some trepidation about it, which is reflected by the small slice of the marketing budget given to the discipline. So what needs to be done to put marketers at ease; should they outsource or insource their mobile B2B and B2C campaigns and data management?
Is SMS about to Whither as a Marketing Tool?
Lee Bowden of Piri asks whether the future of mobile marketing lies outside the realms of the humble SMS message.
NMK Forum: Jyri Engeström
Our final keynote, Jyri Engeström, spoke on the topic of ‘The Social Mobile Web’ and offered key principles for building a web service that works.
Unlock the Mobile Data Treasure Chest
Lee Bowden of Piri details the stepping stones to making money from mobile marketing.
Mobile Web 2.0
Operators and handset manufacturers have been heralding the imminent arrival of the mobile web for some time. But in the words of the sage of Salford, Steven Morrissey, "How soon is now?"
New Directions In Mobile
Where to start with New Directions In Mobile, the NMK event held on 3rd October? It was all in the mix covering mobile TV, the mobile web, business models, user-generated content, statistical trends, and brands on mobile, reports Deirdre Molloy...
Text Reminders For New TV Shows
In beta trials around Britain, fans of the supernatural have been ditching the Ouija boards and Tarot cards and turning to SMS text-delivery TV reminder service whensiton.com, which is launching this month...
Games Via Web Affiliates & T-Mobile
After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...
EMI & T-Mobile Put Ads In Mobile Video
EMI Music, the world's largest independent record company, and T-Mobile, one of the world's largest mobile operators are collaborating on a trial of ad-supported mobile video with the support of mobile advertising pioneer Rhythm NewMedia...
Conchango Power New Virgin Mobile Site
Virgin Mobile has unveiled a new-look e-commerce-enabled website, designed and built by European interactive media agency, Conchango, that goes beyond serving pay-as-you-go customers...
Mobile & handheld usability testing
Mobile and handheld usability testing is crucial to your business, Trenton Moss explains. Find out why and what you need to do for this unique medium...
Mobile Design Innovation & Older Users
The desire for a less cluttered, stress-free lifestyle is reaching into the sphere of mobile phones, according to recent research carried out by user-centred design company Instrata. But making phones accessible shouldn't mean dumbing-down, says Rachel Jones...
Flash Enhances Mobile User Experience
The new Flash Lite player lowers costs and development time, has a bigger developer community and is coming pre-installed on new handsets. Compared to WAP, it's a gift to mobile marketers seeking to develop richer mobile experiences says Gareth Evans...
Hearst Mags Direct To Consumer Mobiles
Hearst Publications, one of the world's largest magazine publishers, has announced the launch of its own mobile sites for Cosmopolitan, CosmoGIRL! and Seventeen and is selling branded content directly to consumers on any US network...
Mobile Animation Series Sold To Fox
Fox TV Studios has optioned the 'Foreplay' property, a made-for-mobile animated dating series from Chooz, acquiring all U.S. mobile rights as well as worldwide television, home entertainment, Internet, publishing and merchandising rights...
Mobile Marketing With Video Portals
Universal McCann and VoxSurf VideoLab's strategic partnership claims to offer the first rich 3G mobile brand experiences with multi-media video portals enabling brands to promote direct-to-consumer by simply making a 3G videocall...
Mobile Youth Get More Sophisticated
Enpocket and Harris have jointly produced the Mobile Media Monitor UK, revealing new levels of sophistication amongst mobile consumers with the majority of the 18-34 age group now using picture messaging and the mobile internet...
eScratch Card Wins Enterprenurial Gong
Telescratch's SSR (Splash, Scratch and Reveal) technology gained them the area winner gong in the Lloyds TSB BIG! Idea compeitition, celebrating innovation among South West England's entrepreneurial companies...
New Awards For Mobile Internet Portals
In step with the rise of direct-to-consumer services via mobile, Bango has announced its inaugural Golden Gongs for mobile internet portals. A timely move, given that the majority of 18-34 year olds now use the mobile internet...
Film Producers Tackle Mobile Content
The recent launch of Production TLMH Limited sees 75-years of film production experience for both large and small screens, applied to mobile content creation...
Personalised Mobile Moves Up A Gear
Creative media content company TLMH has entered the mobile entertainment industry with a new technology enabling people to get pictures of themselves seamlessly integrated into existing photographs or videos and sent to their mobiles...
Mobile Ticketing @ Six Nations Games
Following the partnership between O2 and Mobiqa during the recent O2 Music Festival, Mobiqa are now supplying mobi-tickets for O2's exclusive Blue Spaces at Twickenham, the home of English rugby...
Next Gen Mobile Apps Panel Launches
Launched earlier this month, the University of Oxford Next Generation Mobile Applications Panel is already attracting some of the best and most creative thinkers in the mobile applications industry...
Mobile & Relationship Marketers Unite
Alliances between direct marketing and mobile marketing specialists in the mobile space are becoming more frequent, more strategic and potentially more beneficial to consumers, as the partnering of TEQUILA\ and Enpocket indicates...
UK Mobile Ticketing Takes Global Award
Mobiqa, an Edinburgh-based technology company supplying fully optimised barcodes to mobile phones, won a global award for its newest product at the 2005 Global Messaging Awards last week...
Mobile Art @ National Portrait Gallery
The National Portrait Gallery has launched a new service to download Lee Miller photographs to mobile phones. The pictures can be ordered by text message and then downloaded as wallpaper to personalise handsets...
Mobile & inkjet recycling push
A recycling business has launched an innovative recycling appeal for Comic Relief. The deadline for sending in your unwanted mobile phones and inkjet cartridges is 15 April...
Communities On the Move
On 17 February 2005 NMK held an evening roundtable event looking at the latest trends and social and commercial aspects of mobile communities - read the report...
Mobile - a new blogosphere
The blogging phenomenon proves it is consumers who are driving new thought and innovation. Mobile phones too can unite like-minded individuals. But the mBlog? Peter Larsen says it is more than just a hybrid of the two...
The Mobile Future
While fixed-line telephony has radically changed the way we have interacted over the past hundred years, the explosion of mobile communications has had an even greater impact. Alasdair Scott examines how our communication with mobiles will change within the next five years.
Playing Away - Mobile Games
Examining opportunities for games delivered to mobile phones.
Tagged events
New Directions In Mobile (NMK)
- Date: October 3rd, 2006
- Venue: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
There's no denying mobile's huge impact on the economy, communications, entertainment and social interactions. The development of content and services for mobile is a major growth industry. This afternoon event will examine some of the key developments in mobile: how mobile and wireless technology has changed the way we do things, relevant and unobtrusive marketing, trends to watch and future opportuntities, and key innovations and business models...
Part 2: IPTV & the Future of Mobile TV
- Date: September 13th, 2006
- Venue: The Arts Club, Dover Street, London.
Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects?
New Directions In Mobile (NMK)
- Date: July 13th, 2006
- Venue: 01Zero-One, Hopkins St, Soho, London W1F 0HS.
There's no denying mobile's huge impact on the economy, communications, entertainment and social interactions. The development of content and services for mobile is a major growth industry. This afternoon event will examine some of the key developments in mobile: how mobile and wireless technology has changed the way we do things, relevant and unobtrusive marketing, trends to watch and future opportuntities, and key innovations and business models...
Mobile TV Workshop: Usability At The Cutting Edge
- Date: June 21st, 2006
- Venue: Barnard?s Inn Hall, near Chancery Lane, London.
Serco Usability Services is running a hands-on workshop which looks in detail at the emerging technology of mobile television.
Mobile Marketing 2006
- Date: June 20th, 2006
- Venue: Kensington Close Hotel, London.
Marketing Week & NMA have joined forces to give you the only event that will bring together cutting-edge brand marketeers to discuss the real life challenges in implementing mobile marketing campaigns and brainstorm to find the solutions.
MuLiMob Networking Event - Supporting Independent Mobile Music
- Date: November 30th, 2005
- Venue: Kettners Champagne Bar, 29 Romilly Street, Soho, London, W1D 5HP.
The MuLiMob Networking Event tries to stimulate discussion between Independent Music Labels and the Mobile Industry in order to support the music and artists you cannot find on commercial radio stations, thereby enhancing multilingual and multicultural diversity.
Interactive @ In The City (NMK)
- Date: October 1st, 2005
- Venue: The Midland Hotel, Peter Street, Manchester, M60 2DS.
On Saturday 1st October, NMK host the Interactive day of the annual 3-day In The City music industry conference and convention, now in its 14th year. Held this year in Manchester, In The City has joined forces with NMK to explore the emerging market for selling, marketing and consuming music on the move. Leading players in the digital music arena will be on stage and under the spotlight....
Venus Rising: Where Is Mobile Taking Us In The 21st Century?
- Date: September 20th, 2005
- Venue: The Science Museum's Dana Centre, 165 Queen's Gate, South Kensington, London SW7 5HE
With over 75% of the UK population owning a mobile phone, women are a crucial sector of the mobile market. However, most technology is developed by men, so is the feminine perspective being taken into account?
Introduction To Mobile Marketing (NMK)
- Date: May 18th, 2005
- Venue: 01zero-one, Peter Street, Soho, London W1F 0HS.
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
Mobile Futures Workshop (Brighton)
- Date: March 31st, 2005
- Venue: Koba, 135 Western Road, Brighton BN1 2LA.
This two hour workshop devised for Wired Sussex by Nigel Nicholas and Danny Wootton respectively CEO & COO of Move2Mobile Limited will provide a practical session relevant to digital media and technology companies looking to expand or streamline their commercial offering into the mobile market.
Introduction to Mobile Marketing
- Date: December 7th, 2004
- Venue: 01zero-one, Westminster Kingsway College, Peter Street, London, W1F 0HS
With best practice examples and hands-on exercises, this course tells you about mobile marketing, and in particular current SMS and mobile applications enabling you to incorporate the use of mobile into your marketing activities.
Mobile Learning - flash-in-the-pan or the next big thing?
- Date: October 19th, 2004
- Venue: Novotel London West, Hammersmith, London
Just like e-learning, mobile learning has its limitations but it also provides a host of new possibilities to deliver learning when you need it, literally wherever you are. This conference will explore just where we are in delivering learning using mobile devices.
Cybersalon: Mobile Futures
- Date: April 29th, 2004
- Venue: Dana Centre
Cybersalon continues its residency at new regular venue the Dana Centre with 'An Investigation into the Nature and Impact of the Ubiquitous Mobile'.
Cybersalon: Mobile Futures
- Date: March 29th, 2004
- Venue: Dana Centre
An exploration of the ramifications for culture and society of developments in wireless and mobile technology.
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