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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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Content tagged with: collaboration

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Making a Splash: Google Wave Wows Users

Google Wave, the Internet search giant’s "new personal communication and collaboration tool", is currently being road-tested by thousands of volunteers. New Media Knowledge’s Chris Lee caught up with leading charity Dogs Trust to gain feedback on how it was using the tool.

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FrogspawnCreatives.com – Grow Together

In this article, Luke Bradford talks about one his last projects: FrogspawnCreatives.com. The website is a completely free to use interface which enables charities to find professionals working in the media willing to help those charities produce creative projects.

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More Web 2.0 Needed In Schools

An influential think-tank calling for more Web 2.0 use in school and technology experts agree, arguing that children should get used to collaborative tools before they enter the workplace.

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Brief Encounter: Huddle

Making social networks work for businesses is the nirvana for digital specialists. Despite Shel Holtz's assertions that the b2b space is ideal for social media as it is all built on relationships, no one has really cracked this yet. Social networks still struggle to effectively monetise its huge user base, but a network specifically tailored for businesses ought to be easily sellable as long as it worked.

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Making Collaboration Work

Luvvies v Geeks! Why programmers and television producers must learn to work together.

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