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Content tagged with: games
Tagged articles
In-Game Advertising: Not Mass Market….Yet
In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.
moreMonster Mash: Interview with Mind Candy
Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success.
moreOne Fat Lady: The Rise of Online Bingo
This month saw the launch of the UK’s first social network for bingo players. New Media Knowledge went in search of a full house.
moreClub Class: Mobile Gaming Goes Multi-Player
With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.
moreCasual Affair: PopCap on Casual Gaming and Beating the Crunch
The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof.
moreRough Guide to: In-Game Advertising
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreGoldfarming for Fun and Profit
Virtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated.
moreGames Classifications Under Fire
The UK government has published its action plan for changes to the videogame classification system.
moreEU Warns Games Industry
The European Union has given makers, distributors and retailers of videogames two years to come up with an improved code of conduct within the industry. Worldwide videogame sales are expected to reach €30 billion within two years – with the EU accounting for about one-third.
morePlaying with Adverts
While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.
moreGame Boy Advance
With 30mn visitors a month and a third webby award under their belts, Flash games site Miniclip has seen solid growth since 2001. Ian Delaney talks to founder Rob Small to find out the secrets of its success.
moreThe game of regulation
Today's best computer, video, online and especially MMORPG games actively invite experimentation and exploration and, as a consequence, player's experiences vary enormously. The BBFC's Jim Cliff explores the challenges that these games bring to the regulator and what solutions are being considered.
moreGames Via Web Affiliates & T-Mobile
After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...
moreGames for Grown-Ups
Alex Mayhew and Emma Westecott discuss the challenges of developing grown-up, culturally sophisticated computer games.
moreTagged events
Playing the Game: Building a Winning Cross-platform Production Company
Playing the Game is a unique, interactive event structured designed to help participants to explore the creative and the commercial challenges of developing a cross-platform production company in the UK.
moreLocation: 01zero-one, Soho Centre, Hopkins Street, London, W1F 0HS
Price: £0.00
Writing for Games
Writing for games is an often-overlooked career path, but it’s a great opportunity for writers who want to flex their creative muscles. It can involve plot development, script-writing, copywriting, dialogue creation, project documentation, humour writing, characterisation and character development and a load of other elements that exercise a writer’s abilities.
moreLocation: Zigfrid von Underbelly
Price: £25.00
Creative Alchemy: Get into Games
01zero-one and Pixel Lab offer a one off chance for twelve freelancers in the audio visual industries to 'Get into Games'. This high powered, interactive four day course is designed for those already working in TV/Film/post production/interactive media who want to move to a different platform or who want to get to the next level.
moreLocation: 01Zero-One, Soho, London
Price: £180.00
Interact! Games Meets Interaction Design
Games design and interaction design have much in common. Both are mature disciplines and address sophisticated human-computer interactions. What can they learn from each other today about story telling, models of interaction, user research and testing, aesthetics, 'learnability' and product development?
moreLocation: 01zero-one, Peter St, Soho, London W1F 0HS.
Price: £0.00
Serious Games Event
The event is designed to showcase serious games and emphasize networking. It is not a set of lectures. More then a dozen serious games developed in the UK and elsewhere will be featured expo style.
moreLocation: The Dana Centre, Science Museum, 165 Queen's Gate, South Kensington, London
Price: £0.00
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