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Content tagged with: games

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In-Game Advertising: Not Mass Market….Yet

In-game advertising may lack the widespread appeal of other ad platforms but can be effective in engaging audiences, a survey suggests. New Media Knowledge took a look at in-game advertising’s potential.

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Monster Mash: Interview with Mind Candy

Moshi Monsters, the popular free online game for children, passed the 1.5 million user mark this month. New Media Knowledge met the people behind it to find out the secret to its success. 

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One Fat Lady: The Rise of Online Bingo

This month saw the launch of the UK’s first social network for bingo players. New Media Knowledge went in search of a full house.

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Club Class: Mobile Gaming Goes Multi-Player

With the mobile gaming market expected to almost double in size in the next four years, New Media Knowledge caught up with one of the industry’s leading protagonists to talk about multi-player gaming and advertising developments in the mobile space.

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Casual Affair: PopCap on Casual Gaming and Beating the Crunch

The ‘casual gaming’ industry is one of the fastest growing sectors in new media. New Media Knowledge’s Chris Lee caught up with one of casual gaming’s leading protagonists to talk about the industry and why they believe it is recession-proof.

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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Goldfarming for Fun and Profit

Virtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated.

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Games Classifications Under Fire

The UK government has published its action plan for changes to the videogame classification system.

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EU Warns Games Industry

The European Union has given makers, distributors and retailers of videogames two years to come up with an improved code of conduct within the industry. Worldwide videogame sales are expected to reach €30 billion within two years – with the EU accounting for about one-third.

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Playing with Adverts

While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.

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Game Boy Advance

With 30mn visitors a month and a third webby award under their belts, Flash games site Miniclip has seen solid growth since 2001. Ian Delaney talks to founder Rob Small to find out the secrets of its success.

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The game of regulation

Today's best computer, video, online and especially MMORPG games actively invite experimentation and exploration and, as a consequence, player's experiences vary enormously. The BBFC's Jim Cliff explores the challenges that these games bring to the regulator and what solutions are being considered.

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Games Via Web Affiliates & T-Mobile

After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...

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Writing for Games

Greg Roach explains why the gaming business is good for writers.

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Where Drama Meets Games

Blurring the boundaries between computer games and drama.

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Playing Away - Mobile Games

Examining opportunities for games delivered to mobile phones.

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Games for Grown-Ups

Alex Mayhew and Emma Westecott discuss the challenges of developing grown-up, culturally sophisticated computer games.

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