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Social networking: Effective marketing through online business communities

The seminar is focusing on developing a long-term business relationship with your audience; empowering your customers with the tools to engage with your brand and their industry peers, to create a vibrant online community; improving what you know about your market which means you can deliver better targeted campaigns; and generating revenue by developing a business model around your community.

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NMK Podcast - Episode Four - Tagman

This week New Media Knowledge talks to Paul Cook, founder and CEO of tag management specialist TagMan. Cook founded the company to help marketers overcome the complex issue of tagging to gain maximum exposure and improve analysis of Web traffic.

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Web Analytics: An Epiphany

Ben Langdon of DMG, discusses a new vision of web analytics.

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Winning Over The “Ad-weary”

With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect.

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