Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Customer service must keep a place for paper

Research shows a third of businesses are filing away and ignoring customer queries that arrive on paper. Charlotte Marshall, Managing Director of Iron Mountain in the UK, wants to examine this problem and why the integration of paper and automated customer service management is such an issue for businesses today. By Charlotte Marshall.


The time has finally come to unleash mobile ecommerce

Every year is expected to be ‘the year of mobile e-commerce’ and yet it never is! However, with Branding Brand predicting that more than 53% of visits to the top 500 e-tailers in 2014 will be from smartphones, we think it will be an important year for m-commerce. This comes after research carried out by the IMRG and Capgemini shows that in 2013 the UK spent £91bn in online sales, with sales via mobile devices increasing 138% from 2012. By Lee Cash.


Inattention a threat as mobile ad spend rockets

UK digital ad spend rose 15 per cent year-on-year during 2013 with mobile a key focus, according to new data. But as multiscreening becomes a cultural norm, advertisers face a stiff challenge for consumers’ attention, experts warn. By Chris Lee.


Related Articles

What Happens to Online PR?

When: April 21st, 2009 18:30 to 20:00
Location: Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU
Price: £35.00
Reduced to £25.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon



The online world means that reputations are being built, and destroyed, on blogs, review sites, message boards and now twitter. Your search ranking might plausibly be described as a reputation index. But has the PR industry moved fast enough to cope?

Communications have become democratised and where, historically, there might have been a couple of dozen journalists to contact in any given sector, there is now an army of millions of active commentators. The age of reputation management through lunch with the editor has ended.

So is there still an argument for a space for PR in the boardroom? The emergence of new skill sets around search, analytics and social media means that new players are jockeying for position and claim a better understanding of the world of new media communications. Is PR past its prime?

This event will take the form of a debate, although with a tweaked format to allow plenty of audience participation.

There will be partially-free drinking and plenty of space for argument after the debate. 

The Panel

Mike Nutley (Chair) - Editor-in-Chief at New Media Age.

Stuart Bruce - MD and founder of Wolfstar and leading PR blogger.

Antony Mayfield - Head of Social Media at iCrossing with a blog at Open.

James Warren - Global Head of Digital at Weber Shandwick and also a blogger

Roger Warner, founder and MD of Content and Motion.

>Book Now<

Are you eligible for the discount price? Yes, if you have fewer than 10 employees; are a student, freelancer or unemployed; or work for a not-for-profit or a charity.

Security Error. Some browsers warn of a security error when you make your payment. It is the message from the secure payment site back to this site as to whether you have paid which creates the error. It is not sending any confidential information.


Zigfrid Von Underbelly, Hoxton Square, London, England, N1 6NU

34.1011200 -118.7110790


NMK said:

Google Maps once again not at its finest. To get to Hoxton Square, You take the Old Street (East) exit from Old Street Tube. Go along about 300 yds and turn left, 2 streets after the Holiday Inn.,+London,+N_1&searchp=ids.srf&mapp=map.srf

NMK said:

Or better:

You must be logged in to comment.

Log into NMK


Lost Password?


For the latest news from NMK enter your email address and click subscribe: