With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.
moreThe benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.
moreActinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.
moreBlurtit.com operates from rural Norfolk and operates their Q&A Community free of charge for all users, making money only on advertising throughout the site. This method of business has worked well for Blurtit because rather than paying for someone’s help, it acts as a source of information sharing and therefore provides a strong community.
moreDoing business via social networks is a hot topic at the moment, and the hottest place for small businesses right now is BT Tradespace. New Media Knowledge’s Chris Lee spoke to BT Tradespace’s general manager, Didier Liautaud, to see how far it has come as it approaches its third birthday.
moreWith social media rapidly taking centre stage in marketing directors’ plans for 2010, Mark Redgrave, CEO of OpenAmplify, explains the role he believes the ‘Semantic Web’ will play in social media going forward. more
In a few short years blogging has journeyed from the reserve of the geek to a cottage industry, turning into a full-time career for many. How can individuals or businesses start making money from blogging? New Media Knowledge went in search of answers. more
Mark Smith turned his passion for train travel into a full-time occupation by forming the rail information website Seat 61. The site has picked up a number of travel industry awards since its inception in 2001. NMK caught up with Smith, also known as “The Man in Seat 61”, to see how he did it, gain his advice for would-be Internet entrepreneurs and find out why he believes content is king. more
India has over 80 million internet users and nearly 300 million mobile phones in use, China over 253 million internet users and nearly 550 million mobile phones in use. The potential for digital companies in the UK to expand into these markets is enormous.
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