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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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The Essential Guide to Link Building

Link building is essential to the performance of websites. Links have been described as the ‘online currency’ due to the importance of incoming links to search engine optimisation. New Media Knowledge caught up with one of the UK’s leading lights in search marketing to learn how companies can effectively build links.

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What’s more important for interactive teaching tools, creative freedom or the curriculum?

An interesting dilemma we faced recently was about developing online resources which could be used in schools. The question was should we build tools which helped teach the curriculum or tools which helped the teachers to teach the curriculum? Anthony Story explains his ideas in this article.

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Social Media for Business


When: February 19th, 2009 10:00 to 17:00
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UW
Price: £250.00
Reduced to £200.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Testimonials:

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster, 115 New Cavendish Street, London, W1W 6UW

51.5198500 -0.1420945

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