Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

How bookseller Blackwell used long tail search to increase sales

With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.

more

The future’s bright for the social Web, say experts

The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.

more

Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail

Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.

more

Related Articles

Social Media for Business


When: February 19th, 2009 10:00 to 17:00
Location: University of Westminster, 115 New Cavendish Street, London, W1W 6UW
Price: £250.00
Reduced to £200.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Testimonials:

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster, 115 New Cavendish Street, London, W1W 6UW

51.5198500 -0.1420945

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: