Latest Articles

How bookseller Blackwell used long tail search to increase sales

With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.

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The future’s bright for the social Web, say experts

The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.

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Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail

Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.

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• Facebook Places throws down gauntlet to location-based social networks
• Could consumer ignorance hurt mobile advertising?
• Net Neutrality: What’s all the fuss about?
• First Social Media Campaign Hall of Fame Released
• Buzz monitoring at the crossroads: Interview with OpenAmplify
• The things they say: Word of mouth marketing laid bare
• Last call to directly shape Creative Media Industries via far-reaching consultation

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  Interesting article on The Economist

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• Mobile Retailing is on the Move

  Benjamin Dyer, director of product development at ecommerce supplier Actinic, reflects on the reality of that most elusive of future technologies: mobile commerce. more

• Hot Property: Real Estate’s Online Revolution

  With the unveiling of Rightmove’s iPhone app, Sarah Beeny’s new website and the launch of a semantic search site, Gartoo, the competitive UK online property market is hotting up. New Media Knowledge went prospecting for answers on where it’s heading. more

• The British Dental Association Gets Its Teeth into Social Media

  Dentists across the UK can now benefit from an interactive web resource and engage in social media with other dental professionals thanks to a new website. New Media Knowledge opened wide and delved deep. more