Latest Articles

How bookseller Blackwell used long tail search to increase sales

With keywords so keenly fought over on search engines, focus on the ‘long tail’ –more specific search term entries – has become a more profitable focus for many companies. UK bookseller Blackwell called in digital marketing specialists to help with its long tail search and New Media Knowledge got in touch to find out more. By Chris Lee.

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The future’s bright for the social Web, say experts

The benefits of the social Web far outweigh the negatives, prominent research stated this month, and will continue to improve social relations over the next ten years. New Media Knowledge tapped up some social media commentators of its own to gauge their views. By Chris Lee.

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Ecommerce Still Growing: Actinic Survey Confirms Robustness of SME Online Retail

Actinic survey shows SMEs’ orders up 39% and revenue up 15% in Q2 2010 over same quarter in 2009.

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• Facebook Places throws down gauntlet to location-based social networks
• Could consumer ignorance hurt mobile advertising?
• Net Neutrality: What’s all the fuss about?
• First Social Media Campaign Hall of Fame Released
• Buzz monitoring at the crossroads: Interview with OpenAmplify
• The things they say: Word of mouth marketing laid bare
• Last call to directly shape Creative Media Industries via far-reaching consultation

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• SDL Tridion Case Study: Virgin Money

  Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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• Facebook showcases successes at TFM&A

  The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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• One Young World Global Youth study reveals the real-time generation

  A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.

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• BBC launches new mobile apps

  At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.

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• Has the Social Media Backlash Begun?

  The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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