Latest Articles

Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

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Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

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SDL Tridion Case Study: Virgin Money

Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

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• The Essential Guide to Link Building
• What’s more important for interactive teaching tools, creative freedom or the curriculum?
• Rural business Blurtit.com bite at the heels of Yahoo Answers and Answerbag
• The New Rules of Engagement
• What your data tells you
• 'Go Freelance' — free 32-page e-book
• Web entrepreneurs share secrets of their success

Related Articles

• SDL Tridion Case Study: Virgin Money

  Virgin Money, a financial service company which is part of the Virgin Group, was launched in 1995 using a call centre to field customer enquiries. In 2000, as adoption of the internet gathered momentum, Virgin Money spotted the potential of using a website to provide potential customers with information and the ability to order products, and so virginmoney.com was launched. Over the past two years, Virgin Money has made a strategic push to move its customer base away from telephony and onto its website, where it is able to communicate its product range and brand more effectively.

  more

• Facebook showcases successes at TFM&A

  The annual Technology for Marketing and Advertising exhibition took place this week at London’s Earls Court, bringing together some of the UK’s leading Internet marketing innovators. New Media Knowledge checked in to watch Facebook demonstrate its offering for advertisers.

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• One Young World Global Youth study reveals the real-time generation

  A research elaborated by YouGovStone and http://www.oneyoungworld.com shows 10 key trends among young people worldwide that will define the future of communication and social networking.

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• BBC launches new mobile apps

  At the Mobile World Congress, the UK broadcaster unveiled plans to launch several new mobile applications, showcasing its news, sport, and TV content. The BBC News app will arrive first, with the iPhone version leading the way in April.

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• Has the Social Media Backlash Begun?

  The emergence of a new site encouraging people to commit Web 2.0 suicide has highlighted an apparent backlash against the prevalence of social media platforms. New Media Knowledge’s Chris Lee canvassed the opinions of industry thought leaders to gauge if there really is a backlash and how social media consultants should respond.

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