Industry News | In Practice | The Bigger Picture | Digital Marketing | Your Business | Latest Research

Latest Articles

Uncovering the true value of mobile apps to business

“There’s an app for that” was once a key selling point of Apple’s iPhone range and had organisations scrambling to create them. But studies show that consumers limit their usage to a few core applications and many never get opened. So, what’s the true value of developing mobile apps? New Media Knowledge quizzed one expert for the lowdown. By Chris Lee.

more

Email marketing and social media are top areas of investment in 2012

92% of business plan to increase or maintain marketing budgets in 2012; Data integration cited as top email marketing challenge. By Kara Trivunovic.

more

International remittances sent via mobile handsets to reach $55 billion in 2016 as service use rises

A new report from Juniper Research has found that nearly $55 billion in international remittances will be enabled via mobile devices in 2016, up from less than $12 billion this year. By Windsor Holden.

more

Related Articles

Battle of Ideas


When: November 1st, 2008 09:00 to November 2nd, 2008 17:00
Location: Royal College of Art, Kensington Gore, London SW7 2EU
Price: £80.00
Reduced to £30.00 if you are eligible for a discount.
Bookmark this article with: Delicious Digg StumbleUpon

The Battle of Ideas 2008 will be a two-day festival of high-level, thought-provoking debate organised by the Institute of Ideas and hosted by the Royal College of Art.

The event features dozens of debates, panels and talks. The full line-up is (of course) on the event's site. Highlights for NMK readers include:

Caught in the Web: Who controls the internet?

The internet is increasingly seen as a threat in need of containment: a threat to public morality, to children, to privacy and even to knowledge itself. Lobby groups campaign for the removal of offensive pages, businesses worry about copyright piracy (while others worry about corporations monopolising the web), and, amid fears of terrorism, home secretary Jacqui Smith announced at the beginning of this year that the internet is ‘not a no go area for government’. The internet is fast becoming a place where different groups clamour for digital authority, and control. So how free should the internet be, and who gets to decide?

and

A Brave New World: Are the emerging economies the new technological innovators?

QQ, Tudou, Mixi and CyWorld are not familiar names in the West, but these websites based in China, Japan and South Korea are more popular, profitable and technically innovative than their Western counterparts, MySpace, Facebook and YouTube. South Korea and Japan are the most advanced internet markets in the world, with China and India rapidly catching up. Yet we in the West seem oblivious to the development of such technologies in Asia. The dynamic emerging economies of the East are conveniently pigeonholed as the world’s new manufacturing base (China) or a powerhouse for service industries (India), while the high-end ‘knowledge economy’ is still seen as the preserve of the West. Is it time to revise this view and hail the innovative character of the rising East?

Location

Royal College of Art, Kensington Gore, London SW7 2EU

50.146999 10.299834

Comments

You must be logged in to comment.

Log into NMK

Register

Lost Password?

Newsletter


For the latest news from NMK enter your email address and click subscribe: