What Happens to Newspapers?

How can newspapers survive falling circulation figures and spiralling ad revenues? Has new media led to their destruction or can it help to reinvent and rejuvenate the format? Join the debate to learn more.

true

false

true

62 <h3>Evening Panel Event - 6.00 - 8.30 (and drinks and networking until late) </h3>Printed newspaper circulations across Europe are widely <a href="http://www.guardian.co.uk/media/2008/sep/05/abcs.pressandpublishing2">reported</a> to be in decline. And one of the main reasons for this is people like you - Internet people - going to the websites instead.This is, in some ways, a positive result. In the most literal interpretation, our newspapers are better read than ever before, with the Guardian reaching over 20mn unique visitors a month. Local paper specialist Northcliffe now publishes <a href="http://www.guardian.co.uk/media/2008/sep/15/dmgt.digitalmedia">more websites</a> than it does newspapers.The problem is that advertising on the Internet is a lot cheaper than it is in a printed paper. These extra readers aren't bringing in the same amount of money that they would have done if they'd bought their paper at a newsagent. Plus, these hordes of online readers might not be from the country that the advertisers are paying to reach. Very few campaigns that come through ad agencies have international audiences. Not only that. It's also very difficult to get anyone to pay for content on the Net the way they have historically done for their newspapers: roughly equivalent alternatives will be available for free somewhere else. The end result is that papers have more readers but lower revenues. So what's going to happen? Can newspapers continue much as they are, or is it time to let go and begin a movement to purely digital formats?Join the debate on October 28 and find out more.<h3>The Panel:</h3>Nico Macdonald [Chair], writer and consultant on media and innovation. His work is documented at <a href="http://www.spy.co.uk">spy.co.uk</a>. Neil Mcintosh, head of editorial development, guardian.co.uk. Blogs at <a href="http://www.completetosh.com/">Complete Tosh</a>.Justin Williams, Assistant Editor at the Telegraph Media Group. Writes a journalism blog at <a href="http://www.countervalue.com">Counter Value</a>.Martin Stabe, online editor, Retail Week, formerly New Media editor, pressgazette.co.uk. Also <a href="http://www.martinstabe.com/blog/">blogs</a>.Tim Gopsill, editor of <a href="http://www.thejournalist.org.uk/">The Journalist</a>, the magazine of the National Union of Journalists, which is distributed free to 37,000 journalists in the UK and Ireland. Tim is currently co-chair of the National Council of the Campaign for Press and Broadcasting Freedom and co-author of a book, Journalists: 100 years of the NUJ.Mike Rowley, Director of Digital Publishing – <a href="http://www.thisisnorthcliffe.co.uk/">Northcliffe Media</a>, working on Northcliffe's 150+ “This is” websites.Updated Venue: <a href="http://www.lansons.com">Lansons Communications</a>, 24a St John Steet, London EC1M 4AY<img src="/pictures/0000/0116/Map-to-get-to-Lansons.gif" border="0" alt="gettolansons" title="gettolansons" />This event is being supported by the <a href="http://www.guardian.co.uk/">Guardian</a>.<img src="/pictures/0000/0107/guardian-logo.png" border="0" alt="guardian" title="guardian" /> NB: After you book, you will be sent back to NMK. This may produce a security warning because the booking site uses encrypted communications, whereas this one does not. This is not a security hazard nor is it sending any credit card details over an unsecured channel.

2500

2008-09-16T12:44:06+01:00

2008-10-28T20:30:00+00:00