Latest Articles

The importance of carefully drafted contracts to IT systems development

This article highlights the importance of IT developers having a comprehensive and carefully drafted development contract with their clients in place before commencing any IT project.

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Squaring Up: A Closer Look at FourSquare

The location-based social network FourSquare has really divided opinion among users and even raised security fears with the launch of a spoof website. FourSquare also offers opportunities for marketers to tap into members in their area, so New Media Knowledge decided to get the views of a leading Internet marketer to evaluate the pros and cons of FourSquare.

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Facing Up: How to Create Successful Facebook Groups

The population of social network Facebook now exceeds all countries apart from China and India, yet the vast majority of Facebook groups fail to amass a following of more than one thousand. With social media fast becoming part of mainstream marketing, New Media Knowledge sought to find out exactly how companies could benefit from Facebook groups.

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